Ultra Violette: Australian SPF Brand Expands to the US with Sephora Launch
The fact that this is finally happening is a hugely transformational moment for the business," says co-founder Bec Jefferd. This partnership allowed them to navigate the complexities of launching in the world's largest beauty market, making it possible for their innovative formulas to reach a much-desired clientele.
Cindy Deily, VP of Skincare Merchandising at Sephora, expressed her enthusiasm about the partnership, stating, "We are thrilled to expand our partnership with Ultra Violette and introduce this innovative Australian-made sun care brand to our U.S. clients." The Sephora team has played a vital role in facilitating the brand's U.S. entry, ensuring that consumers have access to effective sunscreen options designed to integrate seamlessly into existing beauty routines.
Co-founder Ava Matthews highlighted that the enthusiasm from U.S. consumers has been overwhelming from the very beginning. Even before the brand's official launch in the U.S., it managed to garner a loyal following among users who discovered it through travel or word of mouth. “It's critical that the U.S. range matches its global counterparts – we have done extensive blind and panel testing on any tweaked formulations to ensure U.S. customers get the same SKINSCREEN experience we are known for globally," she remarked.
Ultra Violette's fanbase includes not just everyday consumers but also celebrities and influencers, demonstrating the brand's capability to resonate with various demographics. A SKINSCREEN product is sold every 20 seconds, signifying its popularity and positioning within the sun care market.
With products now being accessible in 30 countries, Ultra Violette continues to assert itself as a contender in the beauty landscape, combatting the myth that sunscreen is merely an option for beachgoers. The founders' vision is for everyone to embrace sunscreen as a daily beauty necessity, vital for long-term skin health. They aim to break away from the notion of sunscreen being a mere chore, promoting it instead as an enjoyable and essential part of a comprehensive skincare routine.
As the brand prepares for its U.S. debut, it hopes that American customers will appreciate its formulations, designed with the fusion of skincare innovation and sun protection in mind. For Ultra Violette, this moment is not just about an expansion; it is a celebration of adaptability, resilience, and the endless pursuit of beauty in a straightforward yet effective sunscreen solution.
Cindy Deily, VP of Skincare Merchandising at Sephora, expressed her enthusiasm about the partnership, stating, "We are thrilled to expand our partnership with Ultra Violette and introduce this innovative Australian-made sun care brand to our U.S. clients." The Sephora team has played a vital role in facilitating the brand's U.S. entry, ensuring that consumers have access to effective sunscreen options designed to integrate seamlessly into existing beauty routines.
Co-founder Ava Matthews highlighted that the enthusiasm from U.S. consumers has been overwhelming from the very beginning. Even before the brand's official launch in the U.S., it managed to garner a loyal following among users who discovered it through travel or word of mouth. “It's critical that the U.S. range matches its global counterparts – we have done extensive blind and panel testing on any tweaked formulations to ensure U.S. customers get the same SKINSCREEN experience we are known for globally," she remarked.
Ultra Violette's fanbase includes not just everyday consumers but also celebrities and influencers, demonstrating the brand's capability to resonate with various demographics. A SKINSCREEN product is sold every 20 seconds, signifying its popularity and positioning within the sun care market.
With products now being accessible in 30 countries, Ultra Violette continues to assert itself as a contender in the beauty landscape, combatting the myth that sunscreen is merely an option for beachgoers. The founders' vision is for everyone to embrace sunscreen as a daily beauty necessity, vital for long-term skin health. They aim to break away from the notion of sunscreen being a mere chore, promoting it instead as an enjoyable and essential part of a comprehensive skincare routine.
As the brand prepares for its U.S. debut, it hopes that American customers will appreciate its formulations, designed with the fusion of skincare innovation and sun protection in mind. For Ultra Violette, this moment is not just about an expansion; it is a celebration of adaptability, resilience, and the endless pursuit of beauty in a straightforward yet effective sunscreen solution.
Topics Consumer Products & Retail）
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