The Rise of Off-Peak Shichi-Go-San Photography in Japan

The traditional Shichi-Go-San ceremony, celebrated annually on November 15th, has long been a highlight for families across Japan. However, a new trend is emerging: off-peak Shichi-Go-San photography, which is becoming increasingly popular among parents.

As families look to avoid the chaos of November's peak season, many are now opting for sessions in the tranquil months of March and April. Lovegraph, a well-established photography service company headquartered in Shibuya, Tokyo, reports a 50% increase in spring photography bookings compared to the previous year. This shift not only helps families save on costs but also provides a stunning backdrop of cherry blossoms paired with traditional kimonos—a combination that has become a social media sensation.

The Peak Season and Booking Trends

For Shichi-Go-San celebrations, November has always been the busiest month, with demand for photography services peaking around that time. Many families begin booking their photographers as early as summer, leading to an influx of reservations in August and September. Popular photographers can often be fully booked months in advance, making early planning essential. Families are now increasingly aware that preparing for their Shichi-Go-San photography should begin in the summer months to secure their preferred dates and photographers.

However, a noticeable trend has emerged where families are choosing off-peak months to avoid long lines and crowded locations. In addition to the practical benefits, such as a wider variety of kimono rental options and reduced costs, off-peak sessions make the experience much more comfortable for small children. The choice to have an off-peak Shichi-Go-San photography session is quickly becoming a favored option that allows families to enjoy a more relaxed photo shoot without the rush and stress typically associated with peak season. October and December, as alternatives to November, have seen significant growth in bookings as well.

The Popularity of Cherry Blossom Season Shoots

Among the off-peak options, springtime Shichi-Go-San photography during the cherry blossom season has gained immense popularity. The unique combination of bloomed sakura trees and colorful kimonos provides an unparalleled experience, allowing families to capture truly special moments. Lovegraph's statistics indicate a remarkable rise in bookings for Shichi-Go-San photography during March and April, which has increased roughly by 50% compared to the same period last year.

Social media users have embraced this trend, with numerous posts featuring the hashtag #春の七五三 (Spring Shichi-Go-San) gaining traction. This new approach to Shichi-Go-San captures the essence of personalization, enabling families to create cherished memories in a manner that resonates with their unique stories.

Lovegraph's Commitment to Safe Photography Practices

In light of the growing popularity of such photography trends, Lovegraph is also committed to ensuring that all shoots are conducted in a safe and respectful manner. In October 2023, several major photography companies came together, including Lovegraph, to establish guidelines for conducting photography sessions at shrines and temples. These guidelines aim to promote an awareness of etiquette and reduce potential conflicts during filming.

As part of their efforts, Lovegraph requires training for its photographers based on the shrine and temple photography guidelines. Furthermore, each year, certified photographers receive mandatory workshops focused on etiquette and best practices. This approach strengthens relationships between photographers and shooting locations, while also ensuring that families have quality, trustworthy experiences.

Advance Booking Campaign for 2025 Shichi-Go-San

Looking ahead, Lovegraph has launched an early booking discount campaign for the upcoming 2025 Shichi-Go-San season. Families who make their reservations early enjoy a discount of 2,000 yen along with other special offers. By promoting timely bookings, Lovegraph seeks to provide families with more options and enhanced peace of mind for their photographic needs.

With over 160,000 successful shoots under their belt, Lovegraph continues to connect families and couples with professional photographers who capture life's most precious moments. Their dedication to excellence is evident from their extensive training programs for aspiring photographers, demonstrating that Lovegraph is not only a leader in the field but also an innovator in the way families celebrate their milestones.