Valuedesign (Thailand) Co., Ltd., a subsidiary of Valuedesign Inc., under Paikcrowd Holdings, has recently announced the provision of mobile CRM services to the KOFUKU Japanese restaurant chain, which currently operates 13 locations in Thailand. KOFUKU, which means "happiness" in Japanese, is renowned for its exquisite Japanese cuisine, focusing on premium ingredients and meticulous preparation. This partnership aims to enhance customer engagement and promote loyalty through a points-based system.
Valuedesign offers a unique platform named Value Card, which enables retailers and restaurants, totaling over 120,000 establishments, to issue their own electronic money. With a presence in Japan, India, and Thailand, the company supports businesses in expanding their customer base and brand reach. Particularly in Thailand, Valuedesign employs a LINE mini-app that integrates crucial CRM functions necessary for KOFUKU's operation. This allows for customer attributes management and analysis based on digital membership registration information, facilitating tailored promotional approaches.
As of May 2025, Valuedesign's services are expected to be incorporated into around 830 locations in Thailand, demonstrating the company's significant impact on the local market. The introduction of mobile CRM services at KOFUKU is aimed at boosting repeat visits, set to commence in July 2025. The restaurant's membership card rewards customers with one point for every 100 Baht spent. As customers accumulate points, they can ascend through different membership tiers, enhancing their experience and loyalty to the brand.
KOFUKU focuses on delivering satisfaction through its offerings, as implied by its name. Every dish, crafted with utmost care, reflects the essence of Japanese culinary art, combining simplicity with profound flavors. Beyond being a favorite spot for special occasions, KOFUKU is also a popular choice for everyday dining, further cementing its status as a beloved establishment in the region.
The loyalty program is straightforward; customers can easily track their points and see their benefits grow. This integration boosts customer retention and ensures that the dining experience at KOFUKU remains rewarding and enjoyable.
In addition to the mobile CRM services provided to KOFUKU, Valuedesign's broader offerings include various cashless payment solutions, such as cloud-based electronic money issuance through Value Card, original application integration with Value Wallet, compatibility with QR code payment systems via Value Gateway, a SaaS-based digital marketing tool known as Value Insight, and an easy-to-use digital gifting service called Value Gift. This suite of services underscores Valuedesign’s commitment to marrying convenience with marketing acumen, ensuring engaging customer experiences.
Valuedesign's mission is to revolutionize the customer experience across multiple industries by combining cashless payment solutions with innovative marketing strategies. With the expansion of its services in international markets like Thailand, Valuedesign continues to pave the way for a seamless integration of technology into customer relationship management, catering to the evolving needs of retail and dining sectors.
For additional details about KOFUKU, you can visit their Facebook page at
Kofuku Original Style. For inquiries regarding Valuedesign’s offerings, please refer to their Company Overview:
Company Name: Valuedesign, Inc.
Location: 14th Floor, Tokyo Square Garden, 3-1-1 Kyobashi, Chuo-ku, Tokyo, Japan
Established: July 2006
Representative: President Hideharu Hayashi
Business Description: Specializing in cashless payment services, Valuedesign offers proprietary electronic money issuance, original app developments, digital marketing tools, and more, tailored for enhancing customer engagement through seamless transactions.
Website:
Valuedesign
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