#Japan #Osaka #AI Growth #Talent Development #DX Promotion

Bridging the Gap in Digital Transformation (DX) Promotion

A recent study conducted by Synergy Marketing Co., Ltd., based in Osaka, revealed a significant disconnect between executive awareness and the practical application of talent development in the context of digital transformation (DX) and artificial intelligence (AI) adoption. The survey, which targeted 300 executives and board members nationwide, aimed to assess the importance of talent development in marketing skills and its role in DX promotion.

Survey Insights

The findings underline that while approximately 70% of executives recognize digital talent development as a crucial business strategy, less than 20% of companies are strategically prioritizing this initiative. This discrepancy highlights a critical gap between the recognition of importance at the leadership level and the actual implementation at the ground level. Despite many businesses actively engaging in digital talent development, they often lack a comprehensive understanding of the cost-effectiveness of such investments. Consequently, strategic investment decisions and the long-term talent development roadmap are often inadequately addressed.

Moreover, the rapid rise of generative AI raises concerns about the deterioration of human judgment and critical thinking skills, thus augmenting the necessity for conceptual skills alongside technical abilities in marketing. These conceptual skills are vital for detecting challenges and leading toward resolutions, which are paramount in driving effective marketing efforts today.

Key Findings

• - Executive Perception: Although 68% of executives deem digital talent development crucial, only around 19% actively pursue it in a strategic context.
• - Talent Evaluation Metrics: Less than 30% of companies have established evaluation metrics or understand the ROI of their talent investments.
• - Skill Gaps in Marketing: Executives identified the most lacking skills in marketing teams as