Pasta Rummo Unveils Maxima: A New Organic Protein Pasta for Authentic Taste

Pasta Rummo Unveils Maxima: A New Organic Protein Pasta



Pasta Rummo, a sixth-generation family-owned Italian pasta maker, has just launched a new addition to its line-up: Maxima. This innovative pasta is designed not only for those searching for a nutrient-dense option but also for pasta lovers who value authentic taste and texture. With 21 grams of protein per serving, Maxima is made from just two organic ingredients—durum wheat semolina and yellow peas. This unique combination makes it stand out in the growing market for healthier food choices.

As dietary needs evolve, Pasta Rummo recognized the increasing demand for better-for-you foods and sought to elevate the protein pasta category. Maxima responds to this need, presenting a premium organic and non-GMO option. The pasta is available in six classic shapes: Spaghetti, Rigatoni, Penne Rigate, Elbows, Fusilli, and Linguine, and can be purchased nationwide at retailers including Sprouts, at an attractive price point between $4.99 and $5.49 per bag.

Antonio Rummo, President of Rummo USA and a sixth-generation pasta maker, highlights that the name 'Maxima' speaks to both the pasta's substantial protein content and the rich experience it offers. He states, "With this new innovation, we've expanded all the benefits of pasta for maximum enjoyment." The strong focus on quality is reflected in Rummo's time-honored craftsmanship, which has defined their pasta-making process for over 179 years.

What makes Maxima particularly appealing is the source of its protein. Unlike many competitors that rely on chemically-extracted proteins, Rummo uses protein naturally extracted from yellow peas, ensuring a high-quality product that remains organic. Nutritionist Marissa Meshulam Karp underlines the health benefits of this addition by noting, "Maxima combines comfort with nourishment. You're getting more plant-based protein and fiber without sacrificing that classic pasta taste."

The secret to Rummo's pasta excellence lies in its renowned Lenta Lavorazione® method, which involves a slow and meticulous crafting process. This traditional technique ensures that each piece of pasta delivers the ideal 'al dente' bite and features a textured surface perfect for sauce adherence. Notably, Rummo is also the world’s first pasta brand to have its 'al dente' performance certified by an independent third party, Bureau Veritas.

The delicious balance of flavor and texture leads to a product that not only satisfies hunger but also elevates culinary experiences. Maxima has a subtly sweet wheat flavor, combined with a smooth yet resilient bite that enhances any dish it accompanies.

In a time where health and culinary quality are paramount, Rummo's Maxima serves as a testament to the brand's ongoing commitment to innovation. Over the last six years, Rummo has witnessed a remarkable 757% growth in the U.S. market, with an impressive 62% increase in the past year alone. This growth can be attributed to the brand’s focus on premium quality and effectiveness in catering to consumer trends and culinary excellence.

For those eager to explore more about this new product, further details can be found on the official website: Pasta Rummo's Maxima or by following their journey on social media at @pasta_rummo.

In conclusion, Pasta Rummo's introduction of Maxima is not merely a statement in the world of pasta but also a clarion call for innovation in the food industry. The blending of health-consciousness and taste in this protein-packed pasta ensures that it meets the evolving needs of consumers while remaining faithful to the premium quality that Rummo is widely celebrated for.

Topics Consumer Products & Retail)

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