#USA #Miami #Haircare #Shakira #isima

isima Launches With Over $12 Million Investment

In a bold move set to transform the haircare industry, isima has announced its official launch with an impressive funding round exceeding $12 million. This clinically proven brand draws inspiration from the rich diversity of Latino hair and aims to fill a significant gap in the market. Underlines the involvement of pop icon Shakira Mebarak, isima not only focuses on innovative formulations but also emphasizes cultural identity and inclusivity.

Strategic Alliances for Growth

Supported by strategic partnerships with key investors like Stelac Capital Partners LLC, Leonardo Maria Del Vecchio Capital, northstar.vc, and WME, isima is poised to challenge existing standards in the haircare market. These alliances are not merely financial; they represent a commitment to cultural identity and scientific innovation that resonates deeply with the brand's mission.

"Years of thorough research and clinical trials have been dedicated to addressing the specific hair needs of this expansive community," says Anthony Potin, the Chief Scientist at isima. He highlights that the formulations are crafted by a talented panel of trichologists and global formulators, addressing diverse hair textures and conditions. This level of meticulous attention to detail promises to deliver solutions that truly cater to the needs of each individual.

Revolutionary Product Development

isima's product lineup features groundbreaking technologies, including patented formulas and a novel TriModal™ Method, targeting the health of the scalp, cortex, and cuticle. Each product has undergone extensive testing to ensure consumer satisfaction, with one patented formula being the subject of a six-month clinical trial. The goal is to provide hair solutions that repair, strengthen, and enhance resilience, effectively setting isima apart in a saturated market.

Leonardo Maria Del Vecchio, president of LMDV Capital, notes the importance of the brand's innovative approach: "In an industry dominated by one-size-fits-all solutions, isima is offering tailored products that respect individual identity and needs."

Exclusive Distribution with Ulta Beauty

As part of its ambitious rollout, isima has secured an exclusive partnership with Ulta Beauty, ensuring availability in all their retail locations across the United States. Additionally, the brand is part of Ulta Beauty's exclusive offerings in Mexico as the company expands internationally. Jessica Phillips, VP of Merchandising at Ulta Beauty, expresses excitement, stating, "We look forward to welcoming isima to our portfolio, emphasizing effective and inclusive brands that celebrate beauty rituals worldwide."

With a projected global presence in nearly 30 markets at launch, detailed channel distribution strategies signal robust growth prospects for isima. The brand is targeting key regions, including North America, Europe, Africa, and Asia-Pacific, reflecting an authentic commitment to connecting with consumers globally.

A Digital-First Approach

In addition to traditional retail, isima will leverage a full-funnel marketing strategy to amplify the voices within the Latino community, complementing a strong digital presence to engage consumers effectively. Andreea Diaconescu, Director of Marketing and Growth, remarks on the brand's dual focus on community engagement and digital connectivity, ensuring that they resonate with audiences where they already spend their time.

Available now on isima.com, the products will also hit shelves at all Ulta Beauty stores by July 6, with a planned expansion to flagship locations in Ulta Beauty Mexico this August. All formulations are certified by Leaping Bunny, The Vegan Society, and Halal, ensuring a responsible and ethical approach to beauty.

isima is dedicated to embracing consumer diversity and setting new industry standards. With cutting-edge technology and a commitment to cultural identity, isima aims to redefine haircare and celebrate the beauty within every individual. Follow isima on social media @isima to stay updated on this innovative brand's journey.

For more information, visit isima.com.