#Japan #construction #Osaka #Advertising #Konoike

Konoike Construction's New Advertising Campaign

Konoike Construction, headquartered in Osaka, Japan, has recently rolled out a new corporate advertising campaign titled "To The Depths of General Construction: Konoike Construction." This initiative aims to elevate the company's visibility and brand recognition, especially in the Tokyo metropolitan area, starting from September.

The campaign's main visual features three types of structures that symbolize Konoike’s core business areas: civil engineering, architecture, and environmental solutions. All visuals are unified in Konoike’s signature color, known as "Konoike Blue," which adds a distinct flair to their advertising. Additionally, the recognizable green helmet, synonymous with Konoike in the construction industry, is prominently featured, allowing the general public to associate the brand with its longstanding industry reputation.

Founded in 1871, Konoike Construction has been a key player in the general construction field (also known as a general contractor) for 155 years. The company has made significant contributions to both domestic and overseas infrastructure development projects. Konoike has also been at the forefront of eco-friendly construction, consistently expanding its business beyond traditional architecture and civil engineering boundaries. Despite these accomplishments, the company recognizes that its brand awareness and recognition as a general contractor are not as strong as they could be. Consequently, Konoike Construction is launching a series of advertisements aimed at enhancing public recognition, with “To The Depths of General Construction” being the second stage of this initiative.

Advertising Schedule and Locations

The new advertisements will be displayed in 52 locations across various Tokyo Metro stations, which include prominent stops like Mitsukoshimae, Nihonbashi, Shimbashi, and Shinjuku Sanchome, among others. The rollout of these advertisements is expected to be completed by September 2025. Additionally, some ads will integrate the innovative momenTouch feature, enabling users to scan with their smartphones and access a dedicated site through NFC technology.

Starting from October 2025, Konoike’s ads will also be launched in various JR train stations, expanding their reach further. These campaigns are part of Konoike’s improvement strategy to amass greater recognition among both the public and within the construction industry.

Concept and Creative Process

During the development of this campaign, Konoike’s team emphasized conveying the message that “Konoike is a general contractor” to a broad audience. After intense discussions, the succinct message “To The Depths of General Construction: Konoike Construction” was chosen to reflect the company’s philosophy and approach accurately.

Furthermore, the main visuals were designed to showcase buildings representative of Konoike’s three business sectors: architecture, civil engineering, and environmental solutions. Great care was taken to ensure that these structures were easily recognizable by the viewing public, enriching the overall impact of the advertisements. The green helmet, a symbol familiar within the construction industry, was included in the visuals, emphasizing Konoike Construction's identity while aiming to develop a broader public awareness.

In conclusion, Konoike Construction is hopeful that this advertising campaign will resonate well with the public, allowing them to become more familiar with the brand's legacy and commitment to sustainable construction practices. By reinforcing their corporate identity and expanding their outreach, Konoike is positioned to enhance its standing as a leading name in the construction sector in Japan and beyond.