TUMI Welcomes Wei Daxun as New Asia-Pacific Brand Ambassador

TUMI Introduces Wei Daxun as Their New Brand Ambassador in the Asia-Pacific Region

In an exciting development for the travel industry, TUMI, a leading international brand known for its high-quality travel and lifestyle accessories, has announced the appointment of acclaimed Chinese actor Wei Daxun as their new brand ambassador for the Asia-Pacific region. This announcement coincides with the recent opening of TUMI's flagship store in Shanghai, highlighting the brand's ongoing global expansion and commitment to meeting the needs of modern travelers.

Wei Daxun, one of China's most recognizable actors, has captivated audiences across Asia with his versatile talent and charisma. His career spans various fields, including film, television, music, and philanthropy, earning him both critical acclaim and a dedicated fanbase. With his professionalism and relentless pursuit of excellence, Wei naturally embodies the values that TUMI has upheld for over 50 years, such as precision, creativity, and an unwavering spirit of progress.

Wei will officially debut in the third and final phase of TUMI’s “19 Degree Lite” campaign, themed “Uncompromisingly Light.” This campaign celebrates innovation and the freedom of movement through the lens of individuals whose lives are constantly on the go. Directed by David Pun and featuring renowned photographer GK, the campaign mirrors Wei’s lifestyle as he seamlessly transitions between cities, film sets, and fleeting moments.

Traveling alongside him are companions that sync with his pace: the ultra-lightweight travel accessories of the 19 Degree Lite collection, and the versatile Alpha Bravo series. The narrative illustrates how the 19 Degree Lite collection aligns with his rhythm, adapting optimally to support every facet of his journeys, while the Alpha Bravo Navigation Backpack provides the reliability and functionality he requires as someone always in motion. For Wei, home is not merely a location; it’s a feeling. With the constant presence of what he carries, he finds the right place to maneuver effortlessly and confidently, no matter where he is headed.

Victor Sanz, TUMI's Creative Director, expressed, "Wei brings an energy and authenticity that aligns perfectly with TUMI’s values. He embodies the essence of the modern global traveler—organized, dynamic, and always in motion."

Wei himself shared his excitement: "It is a great honor to be part of the TUMI family. I have long admired the brand’s commitment to enduring quality and true purpose. Their collections are designed for real life, accompanying me wherever I go and whatever I do."

With the addition of Wei Daxun, TUMI strengthens its prestigious list of ambassadors, which includes renowned figures such as Formula 1 driver Lando Norris, LPGA Tour golfer Nelly Korda, and PGA Tour golfer Ludvig Åberg. TUMI remains at the forefront of luxury travel and lifestyle, continuing to deliver precise design, global storytelling, and recognized talent to enhance the experiences of travelers.

For exclusive content from the campaign, follow TUMI on their social media platforms @TUMITravel.

About TUMI

Since 1975, TUMI has been committed to crafting world-class luxury essentials for business, travel, and everyday life, designed to enhance and simplify every aspect of a life on the go. By merging impeccable functionality with a spirit of ingenuity, TUMI aims to empower travelers, choosing to be a steadfast partner for those in perpetual motion, pursuing their dreams. To learn more about TUMI, visit TUMI.com and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube. TUMI and its logo are registered trademarks of Tumi, Inc. © Tumi, Inc., 2025.