#Australia #Sydney #Pendo #Australia Data Center #Software Experience

Pendo's New Data Center in Australia

Pendo, recognized globally as a pioneer in software experience management, has recently inaugurated a data center in Australia. This strategic move aims to bolster its data security measures and adhere to local privacy regulations, thereby serving its expanding customer base more effectively within the Asia-Pacific (APAC) region.

Meeting the Needs of Local Customers

The new facility is particularly advantageous for over 120 regional clients, many of which operate in regulated industries like finance and healthcare. These sectors emphasize the necessity of local data residency and compliance. Aydin Mustafa, General Manager of Product Development at HUB24, a prominent wealth management platform, highlighted the importance of this development by stating, "Ensuring we can host the data in Australia is critical to how we operate."

A Global Framework for Data Compliance

Pendo's commitment to data protection is underscored by its compliance with a range of international standards including SOC2, GDPR, HIPAA, and TX-RAMP. Operating a total of six global data centers, Pendo’s extensive infrastructure is designed to address the varying needs of clients throughout the U.S., European Union, Japan, and now, Australia.

Expanding for the Future

Since opening its Sydney office in 2020, Pendo has seen an impressive 40% growth in its Asia-Pacific team over the past year to accommodate the rapid expansion of its services in the region. This significant investment aligns with Pendo's broader strategy to fuel innovation, particularly in the field of artificial intelligence. The company's recent acquisition of the no-code predictive analytics platform, Forwrd.ai, exemplifies its eagerness to enhance product offerings that make data analytics accessible for businesses of all sizes.

Benjamin Weldon, APAC Area Vice President at Pendo, echoed the sentiment of a customer-first approach. "By removing barriers like data storage compliance, we empower our clients to focus on developing top-notch software that users truly love," he stated.

A Vision for Digital Innovation

Pendo's vision extends beyond just compliance; it aims to position the APAC region as a significant global hub for digital innovation. With a focus on product-led strategies, the company is enhancing customer engagement, streamlining onboarding processes, and maximizing upsell opportunities while also driving team productivity.

About Pendo

Founded with the goal of improving software experiences worldwide, Pendo is utilized by thousands of organizations to optimize their software offerings, reaching around 900 million users monthly. It enables non-engineers to analyze and act on software-related issues, leading to enhanced business outcomes through its comprehensive Software Experience Management (SXM) platform. From customer-facing applications to SaaS solutions, Pendo is at the forefront of supporting enterprises in their digital transformation journeys.

To explore more about Pendo, visit pendo.com.

In summary, Pendo's establishment of a data center in Australia not only represents a significant step towards enhanced local compliance and security but also marks an important chapter in the company’s mission to revolutionize software experience management across the globe.