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JD Martin Company: Embracing a Bold New Brand Identity

As JD Martin Company celebrates over seventy years as a leader in the manufacturers' representative field, they have taken a significant step to modernize their image with a fresh brand identity. This new branding comes as the company reflects on its long history and prepares for future growth, emphasizing local presence and operational excellence.

A Strategic Collaboration

To execute the brand transformation, JD Martin partnered with Mower, a respected B2B marketing communications agency. Mower's expertise in research, creativity, and value proposition messaging has been pivotal in redefining JD Martin's public persona. The collaboration aims to communicate the firm’s commitment to growth and local engagement.

Modern Redesign and Core Values

The rebranding effort brings in a striking new logo, a lively color palette, and a re-articulated value proposition. The tagline, “local power…accelerated growth,” encapsulates JD Martin's mission. The phrase emphasizes the importance of local operations and relationships while also showcasing the company’s capability to foster rapid growth through centralized support.

Local Focus with Centralized Support

JD Martin prides itself on the autonomy of its selling organizations across seventeen states. The company has streamlined its back-office functions, allowing sales teams to focus on their strengths—building customer relationships and accessing emerging market opportunities. By adopting an enterprise-wide business operating system and a proprietary data management platform named Visie, JD Martin ensures that its partners are equipped with the necessary tools to succeed.

Greg Baker, CEO of JD Martin Company, commented on the timing of the rebrand, stating, “Upon celebrating our 70th year and completing a series of strategic growth initiatives, it was the right time to rebrand the company.” He continued, “While the way we look may be different, how we connect with our customers has not changed.” This sentiment highlights the company's commitment to fostering valuable, trusted relationships that drive business growth.

Transitioning Assets

The transition to the new brand identity encompasses both digital and physical assets. As JD Martin embarks on this conversion, they are dedicated to maintaining open communication with their clients and stakeholders throughout the process.

A Company with a Rich History

Since 1954, JD Martin Company has been an influential force in electrical manufacturing representation, serving a diverse range of industries including oil and gas, mining, steel, wastewater treatment, and more. Their extensive portfolio showcases a commitment to providing premier electrical products through qualified wholesale distributors, covering numerous territories in the U.S., including states from Alabama to Wyoming.

Mower, the agency behind the rebranding, is noted for its employee-owned model and strategic marketing initiatives, making it a fitting partner for JD Martin's transformative journey. This partnership underlines JD Martin's intent to not only maintain its longstanding values but to also adapt to the changing market landscape and consumer expectations.

For further insights into JD Martin’s new identity or to explore partnership opportunities, Brooke Schell, the Director of Marketing, welcomes inquiries at [email protected].

As JD Martin Company embarks on this new chapter, they remain committed to being a trusted partner to their clients, driving sales growth through strategic local connections and a forward-thinking approach.