#Japan #Tokyo #Traffic Safety #Yellow Hat #Hat Nyan

Promoting Traffic Safety in Japan

The importance of traffic regulations cannot be overstated, especially as we gear up for the upcoming Fall National Traffic Safety Movement, which will take place from September 19 to 30, 2025. This year, Yellow Hat, a major automotive supplies retailer in Japan, is leading efforts to enhance awareness about traffic safety through an engaging campaign aimed at the public. Under the guidance of the Japan Traffic Safety Association, the campaign includes a fun and educational Traffic Safety Quiz designed to remind drivers of critical traffic laws.

Campaign Overview

The Fall National Traffic Safety Movement is an initiative supported by Japan’s Cabinet Office that focuses on building a culture of adherence to traffic rules and safe driving behavior. Yellow Hat has taken this opportunity to launch a special campaign that echoes the ideals represented by their name, which symbolizes the yellow hats worn by schoolchildren. These hats serve as a reminder of the paramount importance of safety in everyday life.

From September 19, customers can participate in the Traffic Safety Quiz hosted daily on Yellow Hat’s official X (formerly Twitter) account. This delightful quiz aims to make learning about traffic rules a fun experience and is an excellent opportunity for families and individuals of all ages to brush up on their knowledge.

Fun Learning through Quizzes

The quiz, which will kick off on September 21, is an interactive way for participants to learn traffic regulations. Each day at 10 AM, a new question will be posted, and those who provide the correct answer will automatically be entered into a draw. Prizes include unique Traffic Safety Hat Nyan Daruma, handmade in Takasaki, a city famed for its Daruma dolls, with one lucky winner selected daily throughout the campaign period.

In-Store Promotions

In addition to the online quiz, Yellow Hat stores will hold promotions to encourage safe driving practices. Customers who spend 3,000 JPY or more on merchandise and receive a free vehicle checkup will be rewarded with a Hat Nyan Reflective Keychain. This initiative aims to further promote vehicle safety among customers.

The company also plans to distribute a 10% discount coupon for lighting products such as headlights and fog lamps in their app for purchases exceeding 5,000 JPY.

Moreover, attendees shopping in-store during the campaign can receive practical gifts such as the Hat Nyan Plactic Cup or BOX tissues when presenting a Safe Driver Card with a minimum purchase amount. The objective is clear: ensure that customers feel encouraged to prioritize safety on the roads.

Football Meets Traffic Safety

In an exciting twist, Yellow Hat will sponsor a Special Match on September 23 during a home game of the J-League club Kashima Antlers. Families and supporters attending this match will engage in traffic safety awareness activities, fostering a community focus on safety in a fun environment.

Continuous Engagement for Traffic Safety

This campaign is part of Yellow Hat’s long-standing commitment to supporting national traffic safety movements. Since 2019, their awareness efforts have attracted widespread attention during both the spring and fall campaigns in Japan. The company aims not just to sell car-related products, but to ensure every customer feels empowered and informed regarding safe driving practices.

It’s crucial for everyone to remember that traffic safety is a shared responsibility. Tools like the Traffic Safety Quiz, in conjunction with enjoyable promotions, help underline this message while fostering community involvement. As the campaign unfolds, visitors to stores will not just engage in commerce but will actively participate in the movement toward safer streets for all.

For more details about the Fall National Traffic Safety Movement, you can visit the official campaign website: Yellow Hat Traffic Safety Campaign.

Let’s drive safely this autumn!