#Japan #Minato, Tokyo #Cleansing Balm #FMG Mission #Melty Balm

Introducing the New Melty Balm from FMG & Mission

FMG & Mission, a company dedicated to empowering women, is thrilled to announce the launch of their latest product, the Melty Balm for Cleansing and Massage. This innovative balm will be available from June 2, 2026, through direct sales, official stores, and their online shop. This new cleansing balm not only removes makeup but also promises to enhance your skin with each use.

Development Background

The cleansing market has experienced significant growth, particularly as skincare products gained popularity during the pandemic. With an anticipated expansion of over 10% through 2024, there's been a notable rise in the demand for cleansing balms, which have quickly become the second most popular option behind cleansing oils since 2021. Recognizing this trend, FMG & Mission focused on developing a balm that integrates various essential functions, including effective cleansing, soothing massage, moisturizing results, and the convenience of not requiring a second cleanse.

Product Features

1. Transformative Texture

The Melty Balm begins as a rich balm that melts into a smooth oil upon application, effortlessly dissolving even the most stubborn makeup. This soft melting design allows the balm to blend seamlessly with makeup impurities, transforming into a creamy milk when water is added, effectively washing away makeup, pore impurities, and dull skin caused by dead skin cells—without the need for a second cleansing step.

2. Innovative Shaving Mechanism

This product introduces a unique shaving-style container, designed for ease of use without a spatula. Simply rotate the top clockwise to shave off the desired amount of balm. This water-resistant design ensures freshness every time you use it, as the balm stays untouched by fingers, providing a truly fresh experience. Users can easily gauge the amount needed based on their needs—one full turn for regular makeup removal and half a turn for light makeup or sunscreen.

3. Carefully Selected Nutrients

The balm is enriched with three organic oils and various botanical extracts known for their benefits to the skin. These ingredients help create a soft, hydrated, and evenly textured complexion, ensuring that every wash promotes better skin health.

4. Gentle and Relaxing Experience

Due to its frictionless formula, the balm glides over the skin, making it perfect for a relaxing massage that encourages blood circulation and results in smooth skin.

5. Refreshing Aroma

The Morning Rose fragrance evokes the sensation of freshly picked roses, creating a vibrant and uplifting scent experience during your cleansing ritual.

6. Sensitive Skin Friendly

The formulation has undergone patch testing for irritation, and it is free from harmful additives such as color additives, parabens, mineral oils, silicones, sulfate surfactants, and animal-derived ingredients, making it suitable for those with delicate skin.

Product Overview

Melty Balm for Cleansing & Massage

• - Volume: 50mL
• - Price: 5,500 JPY (tax included)

Usage Instructions: Makeup Removal

To use, ensure your face and hands are dry. Turn the top of the container clockwise to shave off a suitable amount (approximately one turn), and spread it over your entire face. Use your fingertips to gently massage in circular motions, allowing it to transform into an oil. After that, add a small amount of water and massage it until it becomes milky, then rinse thoroughly with lukewarm water. While a double cleanse isn't necessary, those who prefer a thorough finish may follow up with their standard face wash.

For more details, visit FMG & Mission's official website here.