#Japan #Tokyo #Marketing Success #EmberPoint #Onward Lab

Unveiling Personalized Marketing Insights from Onward Digital Lab

On October 7, 2025, at 2:00 PM, EmberPoint Inc. will host a free online webinar featuring speakers from Onward Digital Lab, one of the leaders in the apparel industry. The session aims to reveal successful case studies in personalized marketing, focusing on how businesses can effectively implement One-to-One communication strategies.

In the ever-competitive world of B2C marketing, email remains a crucial channel for building long-term relationships with customers. However, creating personalized communication tailored to individual needs—often referred to as One-to-One marketing—poses significant challenges. The key questions surround determining whom to target, what information to deliver, and timing the messages perfectly.

By welcoming Onward Digital Lab as our guest, participants will hear firsthand about practical, actionable strategies that have driven success in their marketing endeavors. The webinar will highlight how Onward employs dynamic content while managing production demands, enhancing the precision of personalization rooted in customer understanding.

Valuable Takeaways

Attendees can expect insights on several relevant topics that B2C marketing professionals can immediately apply in their own practices, including:

Efficiency Realization

Strategies for reducing content production burdens while maintaining a personalized approach with a lean operational team.

Precision Enhancement

Methods for leveraging dynamic content to improve the accuracy of One-to-One communication.

System Integration

Best practices for correlating marketing automation with various tools to achieve an efficient operational framework.

Deepening Customer Understanding

Techniques for analyzing outcomes and utilizing insights to inform subsequent strategies, emphasizing the role of customer comprehension in effective marketing execution.

Please note that the agenda is subject to change.

Event Details

• - Date and Time: October 7, 2025, from 2:00 PM to 2:50 PM
• - Delivery Mode: Online (via Zoom)
• - Target Audience:

- Individuals aiming to deepen customer understanding and strengthen One-to-One marketing efforts.
- Professionals seeking to enhance results through the efficient use of emails and dynamic content.
- Marketing strategists from B2C companies, particularly in the apparel and retail sectors.
- Note: Participation from competing firms is discouraged.

Speakers

Wataru Higuchi, Leader of Digital Marketing Division, Onward Digital Lab

Wataru joined Onward in 2019, where he has taken on various roles in sales and marketing, transitioning to Onward Digital Lab in 2020. He is responsible for the CRM of their EC site, focusing on enhancing customer retention and lifetime value through effective scenario design and retention strategies.

Koji Naganuma, Head of Growth Partner Office, EmberPoint Inc.

Koji started his career in a start-up with fewer than ten employees and played multiple roles in sales, marketing, and email direction. Now, he leads initiatives within EmberPoint to help clients execute effective email marketing strategies.

Registration

This insightful webinar is complimentary but prior registration is required. To register, please follow this link: Webinar Registration.

For media inquiries:

• - Marketing Department, EmberPoint Holdings Inc.
• - Phone: 03-6868-8980
• - Email: [email protected]

About EmberPoint Inc.

Founded in December 1999, EmberPoint has a long-standing history in supporting corporate communication through email. With industry-leading email delivery capabilities and a suite of marketing tools, including MA software and custom mobile solutions, EmberPoint advances a fully integrated messaging platform enhancing engagement between businesses and their customers. For more details, visit EmberPoint Company Information.