Air Force Veteran Launches Innovative Floor Refinishing Business in Southlake
In a remarkable blend of entrepreneurial spirit and community dedication, Air Force veteran Joe Worrel has returned to active duty in a different sense, launching ReCoat Revolution in Southlake, Texas. This innovative company specializes in fast and mess-free floor refinishing, setting a new standard in the industry. On April 29, 2025, ReCoat Revolution officially opened its doors, marking a significant milestone not only for Joe but also for the local community of North Dallas - Fort Worth Metroplex.
ReCoat Revolution stands out with its exciting approach to floor restoration. Employing a process that dramatically reduces both time and the typical mess associated with traditional refinishing methods, the company aims to provide homeowners and businesses with hassle-free options. "Our unique 'Clean' approach eliminates the need for extensive sanding and harsh chemicals, making it safer and more eco-friendly," said Joe Worrel, who co-owns the company with his wife, Jennifer.
The business is committed to treating customers' properties with the utmost care, as Joe stated, "Our goal is simple—to treat our customers' properties as if they were our own." This ethos is evident in their operations, which cover a vast area including Grapevine, Colleyville, Keller, Trophy Club, and Roanoke. Jennifer emphasized their understanding of the local market, saying, "Our communities appreciate both innovation and value while seeking efficient solutions for their flooring needs."
One of the core benefits of choosing ReCoat Revolution is the significant reduction in time required to restore floors. Many traditional refinishing projects can stretch over several days, but ReCoat Revolution boasts the ability to complete the job in a matter of hours, often in less than a day. This efficiency is crucial for both residential and commercial clients wanting to minimize downtime and disruption.
"We understand the financial and time constraints sellers deal with when preparing their homes for sale. Many homebuyers in our area prefer properties that are move-in ready or provide easy upgrade options. That’s where our Clean ReCoat service becomes incredibly beneficial," Joe explained. This service is particularly well-suited for homes featuring hand-scraped wood or engineered wood floors—types that typically cannot be sanded.
Joe and Jennifer’s commitment to their community transcends their business venture. As active members of their local Lutheran church, they keep themselves busy with their children’s sports and artistic activities. They also honor their commitment to giving back through participation in local charities, like Amy’s Wish With Wings, a nonprofit that offers equine-assisted therapy for children with special needs, and the Dragon Touchdown Club, which supports high school athletics in the Carroll Independent School District.
Their journey to Southlake included multiple relocations for Jennifer’s corporate career in the oil and gas sector. Each move provided the opportunity for home renovations, deepening their understanding of what potential clients experience. As Joe put it, "We tackled plenty of home renovations and upgrades as part of those moves, and now we’re excited to help others with similar needs."
ReCoat Revolution is also tailored for commercial enterprises. Understanding the financial implications of operational downtime, Jennifer pointed out how the company offers convenience by scheduling floor treatments outside traditional business hours, allowing companies to maintain a seamless workflow.
With an eagerness to transform spaces and restore residential and commercial properties alike, ReCoat Revolution is now accepting bookings throughout the North Metroplex area. Potential clients can learn more or schedule a free consultation by visiting www.recoatrevolution.com/northmetroplex or calling (817) 471-6892.
In summary, ReCoat Revolution is set to redefine how floor refinishing is perceived and executed in the community, bringing together the array of skills developed through military service and family commitment. The Worrel family strives to empower others by providing quality services and contributing to the welfare of their neighborhood while making every floor restoration an exceptional experience.
ReCoat Revolution stands out with its exciting approach to floor restoration. Employing a process that dramatically reduces both time and the typical mess associated with traditional refinishing methods, the company aims to provide homeowners and businesses with hassle-free options. "Our unique 'Clean' approach eliminates the need for extensive sanding and harsh chemicals, making it safer and more eco-friendly," said Joe Worrel, who co-owns the company with his wife, Jennifer.
The business is committed to treating customers' properties with the utmost care, as Joe stated, "Our goal is simple—to treat our customers' properties as if they were our own." This ethos is evident in their operations, which cover a vast area including Grapevine, Colleyville, Keller, Trophy Club, and Roanoke. Jennifer emphasized their understanding of the local market, saying, "Our communities appreciate both innovation and value while seeking efficient solutions for their flooring needs."
One of the core benefits of choosing ReCoat Revolution is the significant reduction in time required to restore floors. Many traditional refinishing projects can stretch over several days, but ReCoat Revolution boasts the ability to complete the job in a matter of hours, often in less than a day. This efficiency is crucial for both residential and commercial clients wanting to minimize downtime and disruption.
"We understand the financial and time constraints sellers deal with when preparing their homes for sale. Many homebuyers in our area prefer properties that are move-in ready or provide easy upgrade options. That’s where our Clean ReCoat service becomes incredibly beneficial," Joe explained. This service is particularly well-suited for homes featuring hand-scraped wood or engineered wood floors—types that typically cannot be sanded.
Joe and Jennifer’s commitment to their community transcends their business venture. As active members of their local Lutheran church, they keep themselves busy with their children’s sports and artistic activities. They also honor their commitment to giving back through participation in local charities, like Amy’s Wish With Wings, a nonprofit that offers equine-assisted therapy for children with special needs, and the Dragon Touchdown Club, which supports high school athletics in the Carroll Independent School District.
Their journey to Southlake included multiple relocations for Jennifer’s corporate career in the oil and gas sector. Each move provided the opportunity for home renovations, deepening their understanding of what potential clients experience. As Joe put it, "We tackled plenty of home renovations and upgrades as part of those moves, and now we’re excited to help others with similar needs."
ReCoat Revolution is also tailored for commercial enterprises. Understanding the financial implications of operational downtime, Jennifer pointed out how the company offers convenience by scheduling floor treatments outside traditional business hours, allowing companies to maintain a seamless workflow.
With an eagerness to transform spaces and restore residential and commercial properties alike, ReCoat Revolution is now accepting bookings throughout the North Metroplex area. Potential clients can learn more or schedule a free consultation by visiting www.recoatrevolution.com/northmetroplex or calling (817) 471-6892.
In summary, ReCoat Revolution is set to redefine how floor refinishing is perceived and executed in the community, bringing together the array of skills developed through military service and family commitment. The Worrel family strives to empower others by providing quality services and contributing to the welfare of their neighborhood while making every floor restoration an exceptional experience.
Topics Consumer Products & Retail）
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