Indulge in the Unique Taste of Yonezawa Beef Ochazuke: A Centenary Tradition

Discovering the Delights of Yonezawa Beef Ochazuke

As the winter chill sets in, there's nothing quite like a warm bowl of ochazuke—rice soaked in flavorful broth and topped with delicious ingredients. This season, Yonezawa beef enthusiasts have a special treat in store.

Introducing the 'Yonezawa Beef Dashi Ochazuke,' a new gourmet offering from the venerable Yonezawa Beef Kōki, a 100-year-old establishment renowned for its premium beef products. This innovative dish combines the distinct taste of Yonezawa beef with a rich bonito dashi, offering a unique tasting experience that perfectly encapsulates the essence of Yonezawa beef.

A Legacy of Quality

Founded in 1923, Yonezawa Beef Kōki has cultivated a legacy of excellence in meat preparation, surviving even the trials of wartime rationing. Celebrating its 102nd anniversary this year, the enterprise has grown from a local butcher and beef hotpot restaurant into a leading vendor of Yonezawa beef, recognized nationwide for promoting the culinary pleasures that this high-quality meat offers. They engage in a sixth-industrialization approach, managing everything from farming and processing to restaurant services across Yonezawa, Tokyo, and Ginza.

The Birth of Dashi Ochazuke

The creation of the 'Dashi Ochazuke' has been a passion project for new team member I from the corporate sales department. Fueled by the desire to innovate and present something unique to the market, a collaboration with TOKYO HIROYA FACTORY, an ochazuke manufacturer, emerged during a business exhibition. Together, they meticulously developed this new product, reaching the market after an entire product development cycle.

Reflecting on the experience, I commented, "Although it took longer than expected, I'm thrilled to have achieved this objective. I hope that through our Yonezawa Beef Dashi Ochazuke, more people will discover and appreciate the quality of Yonezawa Beef Kōki."

Rave Reviews

In early tastings, the 'Dashi Ochazuke' has garnered enthusiastic feedback:

- During internal sampling, several voices noted:

> "I was initially skeptical about the greasiness of the shigureni, but it was surprisingly pleasant. I enjoyed it right until the last bite!"

> "The beef's flavor was remarkably pronounced. It’s a unique take on ochazuke; meat-centered dishes are quite rare!"

- Feedback from customer tastings revealed:

> "This is interesting as a high-end ochazuke! I've never seen something like this before."

> "It received high praise within our company! The packaging will surely catch the eye in retail."

Each comment reflects the excitement surrounding this innovative dish, and we extend our gratitude to everyone who shared their thoughts. We encourage everyone to experience this unique ochazuke for themselves!

Simplistic Yet Delicious Preparation

The preparation of this dish couldn't be easier. Simply place the ochazuke onto hot rice and pour hot water over it—voilà! You have a delicious meal ready in moments. This product can also be enjoyed cold by using cold water for a refreshing variant, or it can even serve as a flavorful addition to rice dishes.

Product Overview

- Product Code & JAN Number: OYC740 / 4975878123174
- Price: 740 JPY
- Shelf Life: 180 days at room temperature
- Contents: 20g of Yonezawa beef shigureni, 10g dashi sauce, 2g garnishing
- Ingredients:

- Shigureni: Beef (sourced from Yamagata), soy sauce, sugar, sake, mirin, ginger, with potential allergens (wheat, beef, soybeans).
- Dashi Sauce: Soy sauce, salt, bonito extract, sugar, rice fermented seasoning, yeast extract, and dried bonito flakes, with potential allergens (wheat, soybeans).
- Garnishing: Rice crackers, sesame, roasted seaweed, mitsuba (contains sesame).

Commitment to Quality

As the PR representative for Yonezawa Beef Kōki, I assure you that we will continue to share the latest updates and delicious offerings that celebrate the flavors of Yamagata and our beloved Yonezawa Beef. Thank you for your ongoing support.