Genuine Marketing Group and IgniteIt Form Strategic Partnership to Boost Cannabis Industry Collaboration
Strategic Partnership between Genuine Marketing Group and IgniteIt
In a significant development for the cannabis industry, Genuine Marketing Group Inc. (OTC: GMGZ) has announced a strategic partnership with IgniteIt Inc. This collaboration aims to support stakeholders, consumers, and regulators across the cannabis sector, ultimately driving growth and innovation.
Overview of the Partnership
The announcement was made during IgniteIt's Cannabis Market Spotlight event in California. This partnership will leverage GMGZ's innovative technologies and IgniteIt's established presence in the industry. With the integration of cannabis investor connections, marketing strategies, event planning, and customer acquisition efforts, both organizations are poised to significantly enhance their visibility and revenue streams.
The partnership comes at a crucial time as GMGZ ventures further into the cannabis realm with its patent-pending technology, ZPTAG®. This innovative solution is designed to provide compliance and consumer engagement, ensuring product authenticity and transparency within the cannabis market.
IgniteIt: A Leader in the Cannabis Space
Previously known as Benzinga Cannabis, IgniteIt has carved out a niche as a leading event organizer and content creator within the cannabis industry. The company is recognized for its networking events, comprehensive regulatory insights, and its prowess in facilitating business deals across various cannabis verticals. By aligning with GMGZ, IgniteIt seeks to enhance the ecosystem supporting regulatory bodies, supply chain stakeholders, and consumers.
Both GMGZ and IgniteIt's leadership emphasize a shared vision for creating a transparent industry grounded in real-time data exchange. This collaboration aims to empower stakeholders, regulators, and consumers, strengthening the overall cannabis landscape.
Benefits of the Partnership
The partnership will encompass a range of joint initiatives, including:
1. VIP Networking and Events: Both companies will combine their resources to host exclusive networking events, providing opportunities for collaboration and knowledge sharing among industry leaders.
2. Enhanced Branding Visibility: GMGZ will promote its ZPTAG® technology through visibility initiatives at IgniteIt events, offering attendees insights into product verification and compliance in the cannabis market.
3. Consumer Engagement: IgniteIt will feature premium placements in the ZPTAG® app, enhancing marketing opportunities and monetization for both firms while simultaneously enriching the consumer experience.
Statements from Leadership
Chuck Chastain, CEO of Genuine Marketing Group, expressed enthusiasm about the partnership, stating, "This IgniteIt partnership has been a long time coming. Collaboration through our team has set the framework for this synergistic relationship, which not only benefits both entities but also reflects our passion for the industry and the individuals within it."
Patrick Lane, CEO of IgniteIt, noted, "We have spent years building relationships and insights in the cannabis space. This partnership with GMGZ is a natural evolution, enhancing our ability to offer a safer, more transparent industry for all involved."
Future Goals
As both companies work toward establishing a gold standard for industry insights, compliance, and product verification, further announcements and cannabis initiatives are anticipated in the coming years. The collaboration underlines a commitment to not only drive business success but also uplift the entire cannabis community by fostering transparency and trust throughout the market.
About Genuine Marketing Group Inc.
Genuine Marketing Group Inc. specializes in retail and consumer marketing, focusing on enhancing brand affinity through its proprietary authentication system, ZPTAG®. The company uniquely combines a smartphone app with blockchain technology to empower consumers at the point of purchase with verified product information.
About IgniteIt
IgniteIt is a media and events organization dedicated to the cannabis sector and emerging industries. It is renowned for producing insightful editorial content, alongside organizing high-profile business conferences like the Cannabis Capital Conference.
For more information about these companies, visit Genuine Marketing Group and IgniteIt.
Topics Consumer Products & Retail）
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