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Cordial's New AI Feature: Price Sensitivity

In a landscape where profit margins are under continual strain, Cordial has unveiled a new addition to its AI marketing platform that could be a game changer for brands facing the challenges of shifting consumer behavior and rising operational costs. The latest feature, known as the Price Sensitivity tool, is designed to equip marketers with the insights they need to make informed, data-driven decisions about pricing strategies.

With consumer sentiment dipping to a two-and-a-half-year low and profits down by 1.6% in 2025, brands are now grappling with the pressing need to ensure they can maintain their margins without resorting to one-size-fits-all discount strategies. Traditional methods of discounting often lead to reduced profitability, as they don't take into account individual customer preferences or the actual price sensitivity of different segments.

Cordial's Price Sensitivity feature innovatively segments customers based on their historical behaviors, including metrics such as email opens, clicks, browsing patterns, and past purchases. By analyzing these data points, the platform predicts how different individuals may react to pricing changes, allowing brands to tailor their discount strategies accordingly. This personalized approach not only enhances customer engagement but also helps protect profit margins.

The Importance of Precision Marketing

In today's economic climate, where inflation is persistent and global tariffs are fluctuating, brands must pivot away from generic discounting strategies. Nearly three-quarters of shoppers are now acutely aware of rising prices, meaning marketers need to engage these customers with relevant, targeted offers rather than blanket promotions that dilute margins.

Cordial's analytics-driven approach offers clear advantages. For instance, if a marketer identifies that a specific customer demonstrates high price sensitivity, they can tailor a unique coupon or flash sale specifically for them. Conversely, customers identified as less sensitive might be better engaged with premium offerings at full price. This level of intention-based customization not only maximizes the impact of discounts but also significantly improves the customer experience by aligning offers with individual preferences and expectations.

Rob Garf, SVP of Strategy and Insights at Cordial, emphasizes the need for brands to deliver personalized offers backed by data in the current economic context. He notes, "With rising tariffs and shifting consumer expectations, brands need more than generic discounts; they need personalized offers backed by data and intelligence. This new AI capability gives marketers an innovative way to drive efficiency, relevance, and ultimately, customer profitability."

The Price Sensitivity tool is part of a broader suite of enhancements that Cordial has introduced recently, which also includes features that predict Lifetime Value, Average Order Value, and customer engagement metrics. These innovations are crucial for marketers who need to maximize the effectiveness of their promotional campaigns while navigating a complicated retail landscape.

Upcoming Showcase at CommerceNext

Cordial will be showcasing this cutting-edge technology at the upcoming CommerceNext Growth Show, running from June 24-26 in New York City. Attendees will have the opportunity to learn more about all of Cordial's AI-based solutions and how they can help brands thrive in a competitive market.

Molly Hartney, Chief Digital Officer at Rack Room Shoes, underlined the necessity for such tools, stating, "With margin pressures from every direction, it's more important than ever to optimize every promotion. Cordial's Price Sensitivity feature will provide our team a smarter way to engage customers and preserve margin, something every retailer needs right now."

As brands continue to adapt to economic challenges, Cordial’s latest AI innovation presents an opportunity to leverage customer behavior insights to enhance margin goals effectively. By fostering both profitability and enhancing customer experience, critical aspects of modern marketing, Cordial sets itself apart as a leader in the evolving landscape of AI-driven marketing solutions.

Conclusion

The introduction of the Price Sensitivity feature marks a significant advancement in Cordial's mission to enable brands to master the complexities of marketing in an age of rapid change. As the company continues to push boundaries in AI capabilities, its commitment to helping brands achieve sustainable growth while enhancing customer engagement remains paramount. For more information about Cordial and its offerings, visit their official website at cordial.com.