#Shanghai #USA #Blokees #Product Ecosystem #BFC culture

Blokees Launches New Product Ecosystem at Global Partner Conference

On March 25, 2025, the much-anticipated Blokees Global Partner Conference took place under the inspiring theme, "New Beginnings, New Journey." This event served as a platform for global partners to engage with and witness the unveiling of Blokees' comprehensive "Product Ecosystem" framework. The initiative reflects the brand's dedication to evolving its product research and development capabilities, establishing a diverse product portfolio, and cementing a solid foundation for sustainable growth over the next decade.

In his opening address, Zhu Weisong, the founder of Blokees, articulated the vision for the coming years, with plans focused on fostering business innovation, enhancing customer value, and nurturing partnerships. He underscored the importance of accumulating talent and social responsibility as pivotal components of Blokees' strategic direction.

During the conference, President Sheng Xiaofeng delivered a keynote speech, detailing Blokees' ambitious goals for the next ten years. He described the vision of constructing an innovative Blokees system intertwined with a robust product ecosystem. Using the metaphor of a thriving tree, he depicted the foundational elements—innovation and R&D—as strong roots, while Blokees' diverse global IP (intellectual property) portfolio and product matrix stand as the branching structure. He likened global customers and the BFC (Block Figure Creator) community to the flourishing leaves of this dynamic ecosystem.

Among the highlights of the event were the exhibitions of Blokees' six signature series, including the popular Hero5 and Hero8 models, along with the Champion range. Attendees were also introduced to exciting new releases tied to major franchises like Transformers, Ultraman, and Marvel's Infinite Saga. Furthermore, the company teased several forthcoming series that will feature beloved IPs, including Harry Potter and Hatsune Miku. Promotional materials showcased characters dubbed "Adorable" and "Sweetheart," indicating Blokees' foray into new consumer segments.

The conference not only introduced innovative products but also reinforced Blokees' core brand ethos, embodied by the BFC culture. Ye Shanshan, Vice President of Brand Marketing, emphasized the brand's commitment to "user-driven innovation" through presentations highlighting global player showcases and an annual creator awards ceremony. This focus aims to empower creators and engage the community at large.

The Blokees Global Partner Conference marked a pivotal moment in the brand’s evolution, signifying a leap forward in enhancing its product ecosystem. This initiative aligns with their goal of deepening product development capabilities while pursuing diversified innovations. With an eye toward the future, Blokees is committed to fostering a collaborative, open approach that involves driving industry advancement alongside global partners. As they embark on this exciting next chapter, the influence of Blokees in the toy and collectibles industry is set to expand, inviting both partners and consumers alike to participate in this journey toward growth and innovation.

The outlook from the conference is clear: Blokees is not just about products but about building a stronger, interconnected community that thrives on creativity, collaboration, and shared success. As they step into this new decade, their promise of innovation shines brightly, signaling that the best is yet to come.