#Japan #Tokyo #Corekara #E-Commerce Book #EC Management

Handbook for E-Commerce Professionals Surpasses 30,000 Copies

The company "Korekara", based in Shinjuku, Tokyo, has been at the forefront of supporting in-house EC operations for 15 years. Recently, they announced a reprint of 3,000 copies of their go-to guide for EC managers, titled "Visual Guide: Understanding EC Management and Knowledge in One Volume." This marks an extraordinary achievement, as it surpasses a total of 30,000 copies sold, including e-books, in a crowded market filled with specialized literature on online retail.

The Growth of E-Commerce in Japan

the Japanese e-commerce market is experiencing remarkable growth. According to the Ministry of Economy, Trade and Industry, the BtoC-EC market is projected to reach approximately 24.8 trillion yen in 2024, nearly doubling over the last decade. However, a major challenge remains: the shortage of skilled professionals in the e-commerce sector.

A recent survey by Forstar Co., Ltd. revealed that among 200 experienced EC operators, over 55% struggled with developing other team members, highlighting a significant gap in workforce training. EC roles demand a variety of skills, from customer service and product planning to advertising management and data analysis. Such diverse requirements mean that merely providing a manual isn’t sufficient; high competency in EC operations is crucial for effective training.

Many newcomers, such as independent shop owners or individuals reassigned to EC roles, are often left to self-learn in a domain filled with scattered and unorganized information. This lack of structured learning can lead to confusion about what to focus on in their EC activities.

Rising Demand for Structured Learning Materials

As both the training and learning sides face challenges in the expansive field of e-commerce, there is an increasing demand for structured materials that comprehensively cover EC operations. This handbook serves as an essential resource for anyone involved in e-commerce, helping to bridge the knowledge gap between self-learners and trained professionals.

Readers have expressed that this guide has liberated them from the burdens of shouldering EC operations alone. With a well-organized overview of EC practices and methodologies, they report transitioning from a reliance on fragmented information to confidently engaging in their EC tasks.

Newcomers, particularly those who have learned on their own, describe the book as a comforting ally, often recommending it to their team members for its practical utility.

Comprehensive Coverage of Practical Knowledge

The book covers a wide range of topics, including technical dimensions like SEO and website analysis alongside softer elements like customer psychology and service tips. It serves as a supportive entry point for both beginners and intermediate practitioners.

As a technology consultant, I have found that this guide is not just for business owners, but also for developers and engineers working on web aspects of e-commerce, emphasizing the need for a deeper understanding of customer business knowledge.

A Companion for E-Commerce Ventures

The handbook is designed to function as a "first textbook" for new EC practitioners and a "guideline during challenges" for those running existing operations. As a practical manual, it addresses the issues of “not being able to teach” and provides reproducible EC practices.

The content is structured around practical workflows, unlike many other books that focus solely on theories or success stories. This structure clarifies decision-making processes and operational sequences, aiding in the training of future professionals.

Embracing the AI Era in E-Commerce

Moreover, this edition dives into the integration of AI technologies like ChatGPT and Gemini into e-commerce practices. The approaches to generating product descriptions, creating graphics, and handling customer support are evolving as AI technology matures. The book thoroughly discusses how to adapt and incorporate AI into various roles in e-commerce operations.

Special Offer for Buyers

A checklist designed to transform understanding into actionable skills is provided as a bonus for purchasers. This resource compiles 101 essential checkpoints utilized by the company Korekara to enhance their own e-commerce websites, facilitating immediate application in real-world improvements.

Author Insights

Written by Takuya Kawamura, Executive Officer of Korekara, the book encapsulates 15 years of experience in supporting e-commerce professionals. He acknowledges that many individuals feel overwhelmed in their roles, often believing they must handle everything themselves. This book aims to support such individuals indirectly, organizing EC tasks into reproducible and clearly defined processes.

With the sales of over 30,000 copies, Kawamura expresses heartfelt gratitude for the positive reception from readers. He hopes this volume serves as a navigation tool for those engaging in e-commerce operations.

For those interested, you can access the book on the official website: EC Management Handbook.

Weekly Free Seminars

The fast-moving world of e-commerce necessitates continuous learning. Korekara hosts weekly online seminars addressing the latest methodologies in leveraging AI, advanced SNS marketing, and GA4 analysis, providing an environment for EC professionals to stay updated in real-time.

For more details, visit the seminar site: Korekara Seminars.