ASTRAUX Unveils Affordable Electric Mini Vehicle, Revolutionizing Urban Mobility in Europe

ASTRAUX Redefines Urban Mobility



In a remarkable event held in Berlin, ASTRAUX, a global tech brand based in Dubai, unveiled its latest innovation—the electric mini vehicle that is not only stylish but also remarkably affordable with a launch price starting at just €5999. This bold move is expected to transform urban mobility across Europe, making personal transit accessible to a wider audience.

A Groundbreaking Launch Event


The anticipation surrounding the launch was palpable, with over 200 media representatives and industry leaders in attendance. The event was livestreamed, attracting an impressive 1.2 million viewers on platforms like YouTube, TikTok, and Instagram. Following the presentations, 10 contractors placed orders for more than 30,000 ASTRAUX vehicles, marking a significant milestone for the brand's global expansion.

The Impressive ASTRAUX Mini EV


The star of the show was undoubtedly the ASTRAUX Mini EV. Originally priced at €6990, its current pre-sale price of €5990 is designed to appeal to the next generation of urban drivers. The vehicle's compact and chic design immediately captivated crowds, with fans eager to take photos and share their excitement on social media.

In several European countries, driving this mini vehicle is permissible from the age of 14, further broadening its target demographic. Its exterior design complies with strict automotive standards, featuring a panoramic glass roof and 360° visibility. But the EV isn’t just about practicality; it's also about fun. Equipped with built-in karaoke, mood lighting, and a party mode, it promises to make every journey enjoyable.

Moreover, the vehicle is integrated with an interactive AI assistant named Aimon, which possesses elements of emotional intelligence. This assistant responds to touch and movements, adjusting its interactions based on the user's mood and even offering surprise modes when connected to other devices.

Smart Wearable Technology


In addition to the vehicle, ASTRAUX presented its new Smart Glasses, priced at €79. These glasses combine style with utility, featuring UV400 tinted lenses, an 8MP camera for hands-free recording, and real-time integration with ChatGPT for translation, voice commands, and more. This innovative wearable enhances the overall user experience while focusing on connectivity and interaction.

Brand Vision and Future Expansion


ASTRAUX embodies the philosophy of "Style it. Live it. Show it," promoting a new global lifestyle centered on accessible urban mobility. Their mission merges technology, design, and affordability to create solutions that resonate with contemporary consumers.

The brand’s launch in Berlin signifies the beginning of a broader European strategy, emphasizing local partnerships and immersive test-drive initiatives to engage potential customers more effectively. ASTRAUX aims to cultivate a community excited about the future of urban transit with exclusive pre-sale campaigns and direct engagement through social media platforms.

As the brand continues to roll out its innovative solutions, consumers should stay tuned for further announcements regarding the ASTRAUX Mini EV and the Smart Glasses. Those interested can catch up on the entire show via the provided snippets on YouTube or secure their pre-orders directly at ASTRAUX’s website.

Stay connected with ASTRAUX on social media for the latest updates and special promotions: Instagram @Astraux.global, TikTok @astrauxglobal, Facebook @Astraux.global.

Limited-time offers are available, so take part in this urban mobility revolution today!

Topics Consumer Products & Retail)

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