#Japan #Tokyo #Ginza #Roxy #Beach Activewear

ROXY NISHIGINZA: A Fresh Take on Beach Activewear

On September 4, 2026, the busy streets of Ginza will welcome a new addition to its retail scene with the grand opening of the ROXY NISHIGINZA store. This exciting new outlet, launched by Boardriders Japan, promises to offer beach activewear that embodies both high fashion and functionality, appealing to the urban lifestyle of Tokyo.

Located at the renowned Nishiginza Department Store in Chuo City, the ROXY NISHIGINZA store will showcase a curated selection of premium items designed to resonate with the active spirit of the community. The new store aims to bridge the gap between everyday urban wear and sports apparel, inspired by the adventurous lives of top athletes and the vibrant beach culture that ROXY represents.

Since its inception in California in 1990, ROXY has been synonymous with beach culture and an active lifestyle aimed specifically at women. The brand emerged from the call for fashionable swimwear for girls, evolving into a full-fledged activewear line that supports women in all their daily adventures, whether they be on the beach, on the slopes, or out on the town. ROXY has consistently emphasized a unique blend of style and performance, appealing to women who embrace their individuality and seek to express themselves through their clothing choices.

What to Expect at ROXY NISHIGINZA

The new store will offer an impressive range of products that includes stylish swimwear, versatile activewear, and accessories that cater to both active and casual lifestyles. Consumers can expect to find items that are not only practical for sports and outdoor activities but also fashionable enough for everyday wear. This versatility is what sets ROXY apart, with designs that look great in any setting — from the beach to the city streets.

In addition, to celebrate the opening of ROXY NISHIGINZA, the store will be hosting a promotional event. Customers who make a purchase of 11,000 JPY or more will receive a complimentary original tote bag, available while supplies last.

Store Details

• - Store Name: ROXY NISHIGINZA
• - Opening Date: September 4, 2026
• - Location: B1, Nishiginza, 4-1 Ginza, Chuo City, Tokyo, 104-0061
• - Operating Hours: 11:00 AM - 8:00 PM

As ROXY expands its footprint in Tokyo, it aims to inspire and empower women by offering them an opportunity to connect with a brand that deeply understands their lifestyle and aspirations. ROXY NISHIGINZA is not just a store; it's a celebration of women who live life to the fullest while looking effortlessly chic. Whether you’re preparing for your next adventure or seeking everyday wear, the new ROXY location will have something special waiting for you.