#Japan #Harajuku #Shin Ramyeon #Nongshim

Shin Ramyeon Specialty Store Launches in Japan

On June 10, 2025, the much-anticipated 'Shin Ramyeon Bunshik POPUP Store' will open its doors in the bustling vicinity of Harajuku’s Takeshita Street. Operated by Nongshim Japan Co., Ltd., this pop-up store marks a significant milestone as the first in Japan dedicated entirely to the beloved Shin Ramyeon brand, which is available in over 100 countries worldwide.

The 'Bunshik' concept primarily revolves around snacks made from wheat flour, which are immensely popular in South Korea, especially with items like ramen, kimbap, and tteokbokki. Following the success of similar stores abroad, such as the first Bunshik store launched in Peru, this new store will create an authentic Korean dining experience for locals and tourists alike.

At the Harajuku location, visitors can expect an immersive environment decorated in vibrant red hues that represent the Shin Ramyeon brand. The store will feature numerous photo spots perfect for capturing memorable moments and an interactive experience with automatic ramen cooking machines, allowing guests to make their own Shin Ramyeon dishes.

Special Opening Event

To celebrate the grand opening from June 10 to June 15, the store will host an exciting series of events and contests that will draw in ramen enthusiasts and food lovers. During this period, guests will enjoy the opportunity to customize their ramen dishes with preferred ingredients through a unique 'Modi-Shooter' experience, entirely free of charge. The term 'Modi-Shooter' combines 'modify' and 'consumer,' highlighting a growing trend where patrons enjoy personalized culinary experiences.

The first phase of the event will welcome 500 guests daily with entries available on a first-come, first-served basis, while the latter part will require advance reservations through social media channels. Those who take part in the experience will also receive a complimentary serving of the renowned Shin Ramyeon Toonba noodles for participating in a quiz or filling out a survey.

The hours for the opening event will be from 11 AM to 8 PM, before transitioning to regular hours of operation from 10 AM to 9 PM starting June 16.

Immerse Yourself in Korean Culture

The pop-up store aims to be a hub for young people, especially those interested in Korean culinary culture. Within its vibrant setting, there will be a 'Shin Ramyun Wall' where visitors can leave their messages and experiences, generating a community vibe that is both lively and engaging. This initiative reflects the store's vision to spread the joy of Shin Ramyeon beyond its traditional boundaries.

An Overview of Shin Ramyeon

Shin Ramyeon is manufactured and distributed by Nongshim, a company celebrated for its rich legacy in South Korea's instant noodle sector. Since its debut in 1986, it has captured the hearts of consumers with its signature blend of spiciness and umami flavors, achieving significant market share both domestically and internationally.

In summary, the Kyoto-based facility is committed to maintaining the quality and authenticity of its products. Shin Ramyeon continues to dominate the instant noodle market with its innovative flavors and consumer-driven approach.

For more information, stay updated with their official Instagram and social media platforms, where you can also find registration details for the grand opening event.