SB Gift Surpasses 11,000 Initiatives in Digital Gift Services Amid Growing Interest in Data Privacy

SB Gift Achieves Major Milestone in Digital Solutions

SB Gift Inc., headquartered in Fukuoka, Japan, has recently announced a significant achievement—surpassing 11,000 initiatives in their digital gift service offerings as of December 31, 2025. This accomplishment comes at a time when local governments are accelerating digital transformation (DX) and citizens' concerns regarding privacy are becoming more pronounced.

The company’s approach revolves around creating secure initiatives that do not require collecting personal information, coupled with economical pricing starting from 100 yen, which has garnered attention among public support projects and large corporate promotions.

Background of the 11,000 Initiatives

SB Gift focuses primarily on “Pochitto Gift” and “Regional Revitalization Coupons,” which are designed to enhance resident services in municipalities and assist businesses in marketing efforts. Recently, two key areas have catalyzed their growth:

Local Governments and Public Agencies

As digital solutions increasingly replace traditional paper coupons, the implementation of Regional Revitalization Coupons has accelerated. Notable examples include cities like Himeji and Tokyo, where these coupons are chosen for their ability to reduce administrative burdens while improving convenience for both governments and citizens.

Private Companies

On the corporate side, the need for safe operations of SNS and Web campaigns—especially on platforms like X (formerly Twitter) and LINE—has emerged. Businesses are eager to distribute gifts instantly without requiring personal data, minimizing security risks through SB Gift’s unique offerings. The ability to issue small gifts, such as convenience store items starting at 100 yen, has proven to be attractive.

Reasons Behind SB Gift’s Support

1. Anonymity and Safety: With their proprietary technology allowing URL issuance, there’s no need to collect names or addresses. This drastically cuts down on security risks for both municipalities and businesses.
2. Wide Redemption Network and Affordable Options: Partnering with major convenience stores like Seven-Eleven, SB Gift offers popular items starting at just 100 yen, providing significant satisfaction at a low budget.
3. Streamlined Process: The one-stop system allows for coupon issuance and redemption to occur seamlessly, enabling quick and low-cost initiation of digital initiatives.

Principal Use Cases

- Local Government Digital Initiatives: Such as tourism-related revitalization coupons or incentives for health-promoting applications.
- Corporate Marketing: Engaging customers through promotional campaigns on social media, questionnaire incentives, and perks for employee benefits.

Future Prospects

SB Gift is set to leverage its wealth of experience from over 11,000 initiatives to further drive local government digital transformation and address business marketing challenges effectively. The company aims to solidify its position as a trusted partner by offering optimal solutions tailored to these ongoing needs.

SB Gift provides not just digital gift services but also extensive expertise to cater to diverse customer needs, ensuring their clients can implement effective O2O strategies in today's digital marketplace. With traditional methods evolving, SB Gift stands at the forefront of marrying technological innovation with practical solutions for both public sector engagement and corporate marketing strategies.