Spring Sweets Release
2026-02-23 01:32:50

Experience the Taste of Spring with Seven-Eleven's New Sakura and Strawberry Sweets

Seven-Eleven Introduces Spring-Inspired Delicacies



As the winter chill fades, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is set to unveil a delightful range of cherry blossom and strawberry-themed sweets. Starting from February 24, 2024, these five new offerings will be gradually available at Seven-Eleven stores nationwide, designed to herald the arrival of spring while making the start of a new life journey even more enjoyable. Perfect for lunch or as a sweet treat after dinner, these spring-inspired confections are sure to bring joy to customers.

Premium Quality Spring Sweets


The creation of these sweets is rooted in a commitment to authenticity and quality. One of the standout items, the Sakura Mochi with Hokkaido Tokachi Adzuki Beans, features a dough made from domestic rice flour, steamed thoughtfully to maintain a delightful chewy texture while offering a pleasing grainy bite.

A Colorful Array of Sweets Celebrating Spring



Western Sweets

  • - Melting Sakura Milk Pudding
- Price: ¥280 (tax included: ¥302.40)
- Release Date: February 24 (gradually available)
- Sales Area: Nationwide

This milk pudding releases a gentle aroma of sakura as soon as it enters your mouth. Layers of sakura sauce and sakura whipped cream create an exquisite, spring-inspired flavor.

  • - Chewy Sakura and Strawberry Crepe
- Price: ¥260 (tax included: ¥280.80)
- Release Date: March 3 (gradually available)
- Sales Area: Nationwide

A fusion of traditional and contemporary, this chewy crepe is filled with sakura-flavored bean paste, sakura cream, and a fruity strawberry sauce with real fruit pieces.

Traditional Japanese Sweets

  • - Sakura Mochi with Hokkaido Tokachi Adzuki Beans
- Price: ¥188 (tax included: ¥203.04)
- Release Date: February 24 (gradually available)
- Sales Area: Nationwide (excluding Okinawa)

This sweet treat wraps smooth red bean paste made from Hokkaido Tokachi adzuki beans within a fragrant dough enhanced with cherry blossom flavors, delivering a chewy, satisfying experience.

  • - Sakura and Uji Matcha Parfait
- Price: ¥398 (tax included: ¥429.84)
- Release Date: February 24 (gradually available)
- Sales Area: Nationwide (excluding Okinawa)

A visually stunning parfait that combines matcha jelly, sakura mousse, and matcha mousse topped with sakura red bean whipped cream, matcha milk warabi, dorayaki batter, and three-color dango.

  • - Whole Uji Matcha Strawberry Daifuku
- Price: ¥260 (tax included: ¥280.80)
- Release Date: March 3 (gradually available)
- Sales Area: Nationwide (excluding Okinawa)

This daifuku features a juicy whole strawberry enveloped in rich Uji matcha bean paste encased in soft rice dough.

A Message from the Team


After a long winter, the exhilarating season of spring is upon us. With the beginning of a new life chapter, we want to bring the luxury of savoring the seasons to our customers in a convenient setting, like a convenience store. Our goal was to develop products that instantly brighten your mood with their vibrant appearances. We hope these offerings bring warmth and smiles to your new daily life.

Prices may vary by store.
Prices include an 8% tax rate under reduced tax laws.
Availability is subject to change, and certain items may not be available due to supply constraints.
Some products may differ in name, specifications, or availability by store.
Images are for illustrative purposes only.
For more information on sales areas, visit Seven-Eleven's website.
* This is current information. Please check the official website for the latest updates.


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Topics Consumer Products & Retail)

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