#Japan #Fukuoka #Ureru Net #YDA #D2C products

Ureru Net Advertising Group Implements YDA Constant Distribution

Ureru Net Advertising Group, headquartered in Fukuoka, Japan, has officially transitioned to constant distribution with Yahoo! Ads Display (YDA). This strategic move is aimed at tapping into the growing market for D2C (Direct-to-Consumer) products aimed at the senior demographics, a segment that the company has been increasingly targeting through various product offerings including health foods and healthcare services.

Background of the Transition

The decision to enhance YDA's distribution model was influenced by the demographic profile of Yahoo! users, which shows a higher percentage of older adults. This makes YDA an effective tool for Ureru's clientele who are focusing on products tailored for seniors. By switching from spot advertising to constant distribution, the company expects to increase engagement and reach among this valuable demographic.

To complement existing services that have been focusing on search ads (which cater to users with explicit intent) and social media platforms, the addition of display ads will further enhance visibility and recall among potential customers. This strategy not only simplifies the marketing funnel but also clarifies roles across various stages of customer engagement—from awareness to conversion.

Implementation Strategy

Ureru's strategy involves a thorough design for the YDA constant distribution system:

• - Constant Operation: The company plans to maintain consistent advertisement visibility throughout the year, with weekly evaluations to assess performance using parameters like different creative approaches and audience engagements.
• - Targeting Design: By combining age groups, interests, and website visitors, Ureru aims for precision in targeting while broadening its reach.
• - Creative Operations: The creative approach will be modular, focusing on key elements such as main visuals, benefits, evidence, and calls to action to ensure effectiveness.
• - Measurement & Visualization: The performance metrics will be tracked via a unified dashboard, providing a clear view of both advertising metrics (CTR and CVR) and internal KPIs (CPA and ROAS).
• - Governance Measures: Adherence to legal standards, including Japan’s Pharmaceutical and Medical Device Act and the Law Concerning Prevention of Unjustifiable Premiums and Misleading Representations, will be strictly maintained through a controlled expression dictionary and manual approvals.

Expected Benefits

The anticipated qualitative outcomes from implementing the YDA constant distribution model include:

• - Stabilization of Senior Engagement: Ongoing learning regarding age-specific responses will expedite the optimization of marketing strategies.
• - Robust Integration with Other Platforms: Strengthening the flow from recall to re-visit and branded search will contribute to improved overall CPA/ROAS metrics.
• - Cross-Deployment of Winning Patterns: Successful elements from YDA campaigns can be transplanted across various platforms to enhance effectiveness across the board.

This initiative is not just a shift in operation but a thoughtful restructuring of the company's advertising and media allocation strategies, ultimately aiming for improved performance across its portfolio.

Future Outlook

Looking ahead, Ureru plans to establish the YDA constant distribution model as a standard. This model will initially apply to D2C products like health foods and cosmetics, subsequently expanding into daily living necessities and healthcare services. The continuing optimization across multiple platforms aims to strike a balance between scalability and profitability. It is projected that the contributions of this strategic move will reflect positively in the consolidated financial results for the fiscal year ending July 2026.

For more information, or inquiries regarding this announcement, please reach out to Ureru Net Advertising Group's Corporate Secretary, Munpei Uekihara, at [email protected] or call 092-834-5520.