#South Korea #Seoul #BEAMS BEAMS SEOUL TOKYO CULTUART

Experience BEAMS in Seoul: A Unique Pop-Up Store

BEAMS, a renowned Japanese brand, has warmly embraced the vibrant city of Seoul by launching its first-ever pop-up store in South Korea, the BEAMS SEOUL POP-UP STORE. This exciting initiative commenced on April 4, 2025, and will run until May 8, 2025, located prominently in the Lotte Tower at Jamsil. This temporary store embodies a fusion of the brand's essence with South Korean culture, providing a unique shopping experience for both locals and visitors alike.

A Treasure Trove of Fashion and Design

The BEAMS SEOUL POP-UP STORE offers an enticing selection of merchandise from its most popular labels, including BEAMS, BEAMS BOY, and Ray BEAMS, showcasing a range of casual wear for both men and women. Additionally, shoppers can explore intriguing home decor items curated from bPr BEAMS and captivating artworks from TOKYO CULTUART by BEAMS, ensuring a rich cultural immersion.

What makes this pop-up truly special are the exclusive collaborations and limited-edition products created just for this venue. Customers can expect items that reflect not only the quality of the brand but also the flavor of Seoul, bridging the gap between Japanese fashion and Korean aesthetics.

Workshops That Connect Art and Fashion

During the initial three days of the store's operation, from April 4 to 6, BEAMS hosted interactive workshops led by two talented artists, HIMAA and norahi, both closely associated with TOKYO CULTUART by BEAMS. These events provided attendees with hands-on experiences, allowing them to connect with the brand on a deeper level by merging art with fashion. Such initiatives highlight BEAMS' commitment to fostering community through engaging and creative experiences.

An Entrance Like No Other

Upon entering the store, visitors are greeted by a captivating half-moon shaped entrance that seamlessly guides them into various sections of the store. This thoughtfully designed layout enhances the shopping experience, encouraging exploration and interaction with the diverse range of products on offer. There’s even a photo spot styled like a BEAMS shopping bag, allowing attendees to capture their fashionable moments.

The Visual Identity of BEAMS SEOUL

The store’s key visuals encapsulate the essence of BEAMS, portraying a stunning blend of traditional and contemporary cultures reflected in Seoul's architecture. Photographer Song Si-yon skillfully captures the spirit of the city, emphasizing how BEAMS integrates into the urban landscape. This imagery resonates with both the brand's philosophy and the cultural backdrop of Seoul, creating an inviting atmosphere for all.

Store Information

• - Name: BEAMS SEOUL POP-UP STORE
• - Location: Lotte Department Avenuel Jamsil B1F, 240 Olympic-ro, Songpa District, Seoul, South Korea
• - Duration: April 4, 2025 – May 8, 2025
• - Hours:

Monday - Thursday: 10:30 AM - 8:00 PM
Friday - Sunday: 10:30 AM - 8:30 PM

About BEAMS

Founded in 1976 in the heart of Harajuku, Tokyo, BEAMS has established itself as a pioneering force in the world of select shops, offering a unique blend of fashion, home goods, music, and art. The brand has consistently led trends, showcasing diverse lifestyles and crafting imaginative collaborations that resonate across cultures. With about 170 stores spanning Japan and Asia, BEAMS fosters a vibrant community centered around creativity, fashion, and cultural exchange.
For more about BEAMS, visit their official website.