361° Opens Its First Store in Japan at Lake Town Outlet

On November 28, 2025, 361° Sports Japan, a subsidiary of the Tokyo-based Jelly Beans Group, officially opened its first store in Japan at the Lake Town Outlet in Koshigaya. This grand event marked a significant milestone for the global sports brand, which operates in over 70 countries and has approximately 7,000 locations worldwide.

Opening Event Buzz

The grand opening of the store was celebrated with a three-day opening fair that attracted an impressive crowd of around 2,000 visitors. On the evening of the opening day, the excitement was palpable as more than 150 individuals queued to be among the first to experience the store. Numerous celebrities and influencers, including former SKE48 member Kanon Ishikawa, B-League athlete Yuichi Ikeda, and the fifth Bachelor in Japan, Kei Hasegawa, contributed to the vibrant atmosphere, amplifying the store's presence on social media platforms.

Store Design and Features

The design of the store merges the passion for sports with an urban sophistication, creating a space where customers can immerse themselves in a contemporary sports lifestyle that balances functionality with fashion. Direct access from JR Musashino Line’s Koshigaya Lake Town Station enhances the store's appeal, making it convenient for visitors to shop for the latest sports apparel and footwear.

The store offers a wide range of products, including basketball shoes, running shoes, and training apparel, catering to basketball enthusiasts, runners, and families with children. Notably, the store features collaborative models with NBA stars such as Aaron Gordon and Nikola Jokic, as well as products in partnership with local team Koshigaya Alphas, known for their high performance combined with stylish design.

Future Plans

With a focus on leveraging influencers and social media platforms, 361° Sports Japan aims to enhance brand awareness and foster community engagement through interactions with local athletes. Their strategy includes frequently updating information about new products and events, encouraging fans to visit the store and participate in a dynamic sports culture.

Store Information

Store Name: 361° Sports Aeon Lake Town Outlet
Address: 4-1-1 Lake Town, Koshigaya, Saitama, Japan
Access: Directly connected to JR Musashino Line’s Koshigaya Lake Town Station
Opening Hours: 10:00 AM - 8:00 PM
Closed: Never

For more information, you can visit the official online store at 361sports.jp or connect with them on social media:

For inquiries, please reach out to Jelly Beans Group through their official website: jelly-beans-group.co.jp