#Japan #Tokyo #LIPPS #Kairyu Netruts #Men's Beauty Awards

LIPPS Honors Pro Skater Kairyu Netruts at Men's Beauty Awards

In a thrilling recognition of talent and style, LIPPS awarded the esteemed LIPPS Prize to professional skateboarder Kairyu Netruts during the 6th Men's Beauty Awards, held at Tokyo Big Sight on August 1, 2026. The event, organized by the Japan Chain Drug Store Association, showcased some of the most impressive names in the men’s beauty industry.

Kairyu Netruts, known for his outstanding achievements in skateboarding and his fashionable presence, has found a strong connection with the LIPPS brand. As he expressed his appreciation for the brand’s products, he mentioned his favorite, the Gloss Move Wax, stating, “LIPPS products help my hair look naturally styled and the fragrance is just delightful.” This endorsement by a talented athlete underlines LIPPS's commitment to merging style with functionality.

LIPPS’s Commitment to Men’s Beauty

Founded in 1999, LIPPS has quickly risen to stardom in the men’s beauty sector, particularly among teenagers and young adults. The brand operates 35 salons across Japan and boasts a staggering annual footfall of approximately 380,000 customers. With roots in hair care and styling, LIPPS aims to redefine men's grooming standards, continuously delivering innovative products to elevate personal styling.

The hair wax series, particularly popular among Generation Z, symbolizes LIPPS's dedication to offering stylish and modern products. This collection allows users to achieve their desired hairstyles effortlessly from home, emulating salon-quality results. The Gloss Move Wax stands out in this series with its unique qualities of providing a shiny, wet-hair look, and a light, refreshing scent of apple green.

Kairyu Netruts: A Rising Star

Born on August 19, 2003, in Shimizu, Shizuoka Prefecture, Kairyu began his skateboarding journey at the age of seven. He quickly made a name for himself with his exceptional skills and signature golden locks. His breakthrough came in 2019 when he triumphed at the prestigious Tampa AM, recognized as a pinnacle for amateur skaters. In 2022, he took home the championship in the Japan Street League and has since competed in global tournaments like X-GAMES and SLS.

Recently in December 2023, Kairyu secured second place at the Skate Street World Championship 2023 Tokyo, impressively showcasing his talents among the world's elite competitors. He is currently ranked third globally, aiming for Olympic qualification in Los Angeles 2024, following a narrow miss at the final qualifiers.

What Lies Ahead for LIPPS

As LIPPS continues to champion men’s beauty through innovative products and strategic partnerships, it is well-positioned to shape the future of grooming. The company’s ambition to create a holistic approach to styling—covering hair, face, and overall personal projection—ensures that they remain at the forefront of the beauty industry. Their motto, “Boys, Be Beautiful!”, resonates as a promise to all individuals to enjoy their true selves—after all, authenticity reflects the truest beauty.

For more information on their products and offerings, visit LIPPS official site or their Instagram.