Haircare Brand Celebrates 50 Years with Unique Quality Assurance Initiative

A 50-Year Legacy: Quality Over Profit

In an innovative approach to beauty and haircare, Silkhouse and Cloude MONET, brands under TKS Co., Ltd., are set to launch a groundbreaking quality assurance campaign. This initiative comes on the heels of the brands celebrating their 50th anniversary and will run until January 31, 2026. Forget the typical 'limited-time sale' or 'lucky bag' concepts; this unique campaign centers around showcasing the true quality of salon-grade hair care products.

Rethinking Hair Care in a Competitive Market

In recent years, the haircare market has become saturated with various products, making it difficult for consumers to discern what is truly beneficial for their hair. The launch of the private brand ‘KINU’, which will be rebranded as ‘Silkhouse’, is an effort to highlight quality and promote greater awareness of their products. Both the brands strive to develop products based on the actual needs of their users, crafted with the expertise of professional hair stylists.

TKS Co., Ltd. has steadfastly prioritized high-quality standards for the last 50 years in professional beauty services, which is at the heart of this campaign. The goal is to encourage customers to experience the benefits of their products firsthand, allowing the quality to speak for itself rather than relying on mere marketing tricks.

Campaign Highlights

1. Quality Experience Set at Just 550 Yen

The highlight of this new initiative is the Quality Experience Set priced at an astounding 550 yen including tax. This set contains enough products for four uses, giving customers a taste of what salon quality feels like at home. Each trial costs approximately 137 yen, making it easy and affordable for everyone to test them out. The set includes:
- Silkhouse 4-use Shampoo & Treatment – carefully formulated to enhance the natural affinity of silk proteins to hair.
- Monet Grandeur 4-use Shampoo & Treatment – developed with keratin proteins, promising to deliver salon-quality results daily.

2. Premium Products at Half Price

Additionally, for those wanting to invest in premium products without the hefty price tag, Silkhouse is offering its three-piece premium set at 52% off, turning a cost of 16,170 yen into just 7,700 yen. This set is perfect for those seeking enhanced shine, strength, and manageability for their hair. Meanwhile, Monet Grandeur will offer a two-piece set at a 36% discount.

3. Real User Feedback Initiative

This campaign also includes a unique monitoring initiative, where participants who purchase involved products can share their honest reviews through their social media platforms. The campaign specifically welcomes candid critiques to ensure transparency and authenticity in product performance.

Aim for the Future: Salon-Quality at Home

As the significance of quality haircare continues to evolve, TKS Co., Ltd. is determined to deliver salon satisfaction right to the customer’s home. The founder, Hiroko Tanaka, emphasizes the commitment to offering high-quality, effective products that meet the specific needs of their users. This initiative not only celebrates 50 years of excellence but also sets a new standard for what customers should expect from their haircare products moving forward.

In summary, this 50th-anniversary campaign from Silkhouse and Cloude MONET marks an unprecedented approach that positions quality over financial gain. Customers can experience the products first-hand with the assurance that they are making a sound choice in their haircare regimen. As the campaign progresses, TKS aims to redefine the expectations of beauty product quality and set a benchmark within the industry.