Unlocking Success: Strategic Sales Approaches for Food E-Commerce

The food e-commerce landscape is evolving rapidly, and with it comes the necessity for strategic sales approaches that can effectively drive revenue. On November 25, 2025, a critical online seminar titled "Unlocking Success: Strategic Sales Approaches for Food E-Commerce" will be held, bringing together industry professionals to share their invaluable insights.

Hosted by Korekara Co., Ltd., a company with over 20,000 successful cases in supporting e-commerce sites, this seminar aims to equip food e-commerce operators and marketers with cutting-edge strategies tailored for the unique challenges of the food sector. Collaborating with renowned partners such as Nint, Scroll360, Rockwave, and Syntents, this event promises a wealth of knowledge and practical, actionable tactics.

The Current State of Food E-Commerce

The ongoing expansion of the food e-commerce sector presents vast opportunities. According to data from the Ministry of Economy, Trade and Industry, the food e-commerce market is projected to reach 3 trillion yen by 2024, dominating the e-commerce sales landscape. However, this growth comes with its challenges as competition intensifies. It is no longer sufficient just to have an online store; businesses must adapt and innovate to stand out in a saturated market.

Common challenges faced by food e-commerce businesses include:

- Low conversion rates on promotional pages
- Inadequate strategies for gift-set sales
- Difficulty timing repeat purchase initiatives

These obstacles underscore the importance of moving beyond intuition and experience and instead leveraging data-driven strategies for success in this competitive industry.

Seminar Overview

The seminar will delve into five crucial themes:
1. Market Analysis
2. Site Layout
3. Gift Strategy
4. Delivery (CRM Logistics)
5. Customer Relationship Management (DM Initiatives)

Each theme will be addressed by experts in a relay format, ensuring participants gain comprehensive knowledge on how to enhance their food e-commerce operations.

Expert Insights

Part 1: Winning Strategies with Design

Led by Hiroyuki Kurata, a senior consultant at Korekara, this session will reveal how certain design philosophies can significantly impact sales, backed by successful case studies. Participants will learn about the common pitfalls in running food e-commerce and how to craft a website that naturally draws in customers.

Part 2: Enhancing Gift Appeal

Yuta Taneda from Rockwave will discuss how to design websites that make gift purchases irresistible. He will offer tips on user interface improvements and innovative e-gift strategies that can boost sales.

Part 3: Data-Driven Insights

Masahiro Yamamoto, a data analyst from Nint, will present key market trends identified through extensive data analysis, highlighting which categories are on the rise and how that knowledge can inform product strategies.

Part 4: Strategic Logistics

Takaya Kobayashi of Scroll360 will examine how logistics can be leveraged as a differentiator in the food e-commerce space. This session will focus on creating memorable unboxing experiences that encourage repeat purchases.

Part 5: Effective Repeat Purchase Initiatives

Finally, Tomohiko Hayama from Syntents will share straightforward yet impactful strategies for repeat purchasing through effective direct marketing, ensuring that food e-commerce businesses can maintain customer loyalty.

Registration Details

This free online seminar will take place via Zoom from 1:00 PM to 3:30 PM on November 25, 2025. For those eager to elevate their food e-commerce strategies, registration is available here.

About Korekara Co., Ltd.

Located in Shinjuku, Tokyo, Korekara is dedicated to enhancing the e-commerce landscape through comprehensive marketing support. Our services include e-commerce site creation, consulting, advertising management, and more to empower businesses in the online marketplace.

For inquiries or further information, please contact Mizuki Takenaka, the public relations officer at Korekara, via phone at 03-5363-1966 or email at [email protected].