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Liquid I.V.® Takes the Field: A Hydration Game-Changer

In a monumental move for hydration awareness, Liquid I.V.®, the leading powdered hydration brand in the United States, is set to make a splash during this year's Big Game. On this massive platform, the brand aims to send a powerful message about the importance of hydration—a critical aspect of wellness that often goes unnoticed.

Dehydration is a silent issue, creeping up on individuals and impacting their performance before they even realize it. Unlike other brands dabbling in fleeting trends, Liquid I.V.® is committed to transforming the hydration landscape. Their participation in one of America’s most-watched sporting events is not simply a marketing campaign; it’s a call to action for fans, players, and coaches alike.

A Vision for Wellness

Stacey Andrade-Wells, Chief Marketing Officer at Liquid I.V., expressed this vision succinctly, stating, "We’re here to flip the script on what wellness looks like in culture." The emphasis is clear: hydration is not just beneficial, it is essential. The brand's first-half commercial during the Big Game serves as a reminder that real hydration is a game-changer.

Liquid I.V.® has a history of innovative strategies to raise awareness about hydration and health. In 2024, the brand overhauled its visual identity and messaging, moving away from conventional advertising to create more authentic connections with its audience. Earlier this year, it introduced the Energy Multiplier® Sugar-Free, an ambitious product aimed at blending hydration with energy-boosting benefits without the crash. Moreover, Liquid I.V.® has made its mark in cultural events, partnering with iconic occasions like Lollapalooza and the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX.

Teaming Up for Impact

To ensure the message of hydration resonates, Liquid I.V. has enlisted a powerhouse team of creative minds. Collaborating with agencies such as Anomaly, NVE Experience Agency, Tinuiti, and Weber Shandwick, the brand reinforces its commitment to creating campaigns that captivate and engage audiences on multiple levels. Andrade-Wells emphasized this collaboration, noting, "This is what happens when you combine disruptive creativity with a mission to hydrate America. We’re not just showing up; we’re taking over."

The brand’s social media presence will play a pivotal role in this campaign. Followers can track Liquid I.V.’s journey to the Big Game on platforms like TikTok and Instagram, where engaging content will further spread awareness around proper hydration.

A Commitment to Global Wellness

Founded to address critical hydration needs, Liquid I.V. operates on a mission that extends beyond commercial success. The company believes equitable access to clean water is essential for a healthier world. Having already donated over 77 million servings of their hydration products globally, they aim to reach a total of 150 million servings, underscoring their commitment to public health.

Liquid I.V. products, including Hydration Multiplier®, Hydration Multiplier® Sugar-Free, and the all-new Energy Multiplier® Sugar-Free, can be found in over 112,000 retail locations across the U.S. The brand's unique formula, enhanced by LIV HYDRASCIENCE™, optimizes hydration efficiency, turning ordinary water into extraordinary wellness support.

Conclusion

As Liquid I.V.® prepares to take center stage at the Big Game, its mission goes far beyond mere advertisement. It seeks to redefine hydration as a fundamental aspect of wellness, ultimately hoping to influence the culture surrounding health and hydration. With its innovative products, creative campaigns, and commitment to global impact, Liquid I.V. is ready to change perceptions of hydration for good.