#Japan #Culinary Innovation #Nagano #Spicy Miso #Marukome

Discover the Bold Flavor of Marukome's New Spicy Miso

Marukome Co., based in Nagano, Japan, is set to launch its innovative spicy miso called "Karami Miso" nationwide in early March. This exquisite blend is designed to be the perfect complement to various dishes, enhancing the flavors of both meats and vegetables.

A Unique Flavor Profile

Karami Miso isn’t just about the heat; instead, it offers a well-balanced spicy flavor that is sure to tantalize taste buds. This product combines two types of miso, creating a rich umami experience along with a kick of spice. Made with a mixture of Shinshu red miso and a special combination of koji miso, it delivers an impactful flavor enhanced by the sweetness of real mirin and the boldness of garlic and ginger.

The Spice Trend

The demand for spicy foods has surged recently as consumers seek options that enhance their meals while also satisfying their cravings for heat. Through the rise of social media, spicy ingredients have captured the attention of food enthusiasts, leading to a summer trend filled with various products and food fairs. Karami Miso fits within this context, appealing to those who appreciate flavorful, spicy additions to their meals.

This spicy miso is specifically crafted to be a versatile addition to many dishes, from grilled meats and stir-fried vegetables to noodle dishes like ramen and bibimyeon, making it an ideal seasoning for anyone looking to add a tasty kick to their cooking.

Solving the Family Spice Gap

In collaboration with Snapdish Inc., a leading Japanese food photography app, Marukome conducted a test market for Karami Miso, targeting users of the app. The feedback highlighted an ongoing issue: families often have varied tolerance levels for spiciness. In this study, over 85% of adult participants showed a preference for spicy foods, while less than 40% of children could handle the heat, revealing a significant “spice gap” within households.

This insight has prompted a rise in demand for convenient seasoning options suitable for all family members. Karami Miso has garnered high praise in addressing these differing spice preferences. Notably, 92.8% of users who enjoy spicy foods reported being very satisfied with the product.

Research Highlights

The study included a sample of 120 testers, with a response rate of 92.5%. Most participants were from families with children and completed an online web survey from November 15 to December 2, 2025. The results underscored the importance of balancing spice and flavor while catering to diverse taste preferences.

Product Details

• - Product: Karami Miso
• - Content: 100g
• - Packaging: Spout pouch
• - Shelf Life: 6 months
• - Price: Open pricing
• - Release Date: Early March 2026
• - Sales Area: Nationwide in Japan

Karami Miso is truly a remarkable condiment, blending two types of miso with chili spice and the sweetness of mirin. It’s set to become a household favorite, seamlessly elevating a wide array of dishes with its umami-rich flavor. Don’t miss your chance to spice up your meals with this innovative new product from Marukome.