#Japan #Tokyo #WHDC #Poursoin #DXOEM

Strategic Partnership for Cosmetic OEM

THE WHY HOW DO COMPANY (WHDC), headquartered in Shinjuku, Tokyo, led by CEO Shingo Kameda, has announced a significant collaboration with Poursoin Co., Ltd., a well-established manufacturer of cosmetics and beauty products based in Osaka. This partnership aims to propel the launch of their cosmetic OEM business, dubbed "DXOEM," set to officially launch in November 2025.

Objectives of the Partnership

This collaboration focuses on creating an internal framework at WHDC that allows for the planning and manufacturing of cosmetic OEM products. By integrating the power of Artificial Intelligence (AI) with the manufacturing insights from Poursoin, WHDC aims to provide comprehensive support not just to brands, but also to salons and clinics in the beauty sector.

WHDC's Background

As a company, WHDC has been at the forefront of supporting business growth through various avenues including marketing, new business launches, and M&A strategies. Their focus on multifaceted support has made them a notable player in the industry.

Poursoin's Expertise

Founded in 1984, Poursoin boasts 43 years of accumulated knowledge in manufacturing, having specialized in collaborating with esthetic salons and beauty clinics. Their expertise in OEM production complements WHDC’s objectives perfectly.

Details of the Partnership

Roles:

• - WHDC will focus on the planning and promotion of the OEM business for its own brands and its clients. Additionally, they will manage the operations of the DXOEM site (https://www.dxoem.jp).
• - Poursoin will provide valuable manufacturing and development insights, optimizing the production process using their proprietary OEMDX system. They will also lend their expertise in quality control and manufacturing process management.

Joint Construction:

The partnership aims to develop an "OEM Construction Support Model," allowing companies to launch OEM operations internally. This model encompasses development, manufacturing, and sales support. By leveraging AI for data analytics combined with Poursoin's manufacturing techniques, WHDC promises to deliver high-quality OEM production on a smaller scale with shorter lead times.

Future Plans

In November 2025, WHDC will unveil the official DXOEM site, which will facilitate a range of support services including OEM project planning, material procurement, packaging design, and more. The integration of marketing support will further enhance their offerings, establishing a vertically integrated model encapsulating "AI, Manufacturing, and Marketing." This strategic move will solidify WHDC's revenue streams in both online (customer acquisition and analysis) and offline (manufacturing and supply chains) domains, positioning the creation of new brand supports as a central endeavor.

Company Profiles

Poursoin Co., Ltd.

• - Location: 1-11-11 Nakasukita, Osaka, 531-0071
• - Representative: Chizuyo Misu
• - Established: April 1984
• - Focus: Planning, development, and sales of cosmetics and beauty products.
• - URL: poursoin.co.jp

THE WHY HOW DO COMPANY

• - Location: 22 Aizumicho, Shinjuku, Tokyo
• - Established: July 2004
• - Listed: Tokyo Stock Exchange Standard (3823)
• - Representative: Shingo Kameda
• - Focus: Support for new business launches, M&A and investment strategies, and management guidance to subsidiaries.
• - URL: twhdc.co.jp