#Japan #Tokyo #Future Style #Real Co-CreBa #Co-Creation BASE

Real Co-CreBa: Tokyo's Innovative Co-Creation Hub

On June 17, 2025, the Real Co-CreBa, a groundbreaking co-working space, will open in Minato-ku, Tokyo, as part of the Co-Creation BASE project initiated by Nittetsu Kowa Real Estate Co., Ltd. This new platform is designed to facilitate true co-creation, a concept that emphasizes the personal visions and collaborative intentions of its members.

A Unique Concept in Co-Working Spaces

Real Co-CreBa stands out as a members-only facility that encourages individuals to dive deep into their interests while actively participating in co-creation activities. Members who pass the registration screening will have free access to various facilities and experimental fields that promote collaboration. This approach aims to establish a vibrant community that nurtures the sharing of ideas and insights across different sectors and industries.

Background of Real Co-CreBa

The concept of open innovation 2.0 has been gaining traction in Japan, moving away from traditional closed models of innovation towards one that promotes collaboration across companies and sectors. This evolution centers on co-creation as a core innovation model, which aims to solve societal issues and contribute to a sustainable future. The foundation for Real Co-CreBa was laid in 2020 when Nittetsu Kowa's Future Style Research Institute began developing platforms focused on co-creation based on the principles of open innovation 2.0.

Features of Real Co-CreBa

1. Community Focused on Co-Creation
Real Co-CreBa is designed for individuals eager to pursue and explore their passions. Prospective members must submit a clear theme they wish to investigate and their contributions to the community during the application process. This careful selection ensures that only those passionate about co-creation become members, creating a conducive environment for discussion and collaboration.

2. Flexible and Collaborative Space Design
Unlike typical co-working spaces that emphasize productivity, Real Co-CreBa is tailored for co-creation. The design reflects insights gained from prior company experiences and includes essential office equipment, spaces for joint meetings, and areas for conducting experiments. This space is conducive to brainstorming and planning, with facilities that adapt to various collaborative needs over multiple days.

3. Replication and Analysis of Open Innovation
Utilizing the Parks service from ROND, Real Co-CreBa facilitates community building while engaging with experts like Professor Kentaro Nakashima from Hitotsubashi University. This collaboration aims to analyze and visualize data obtained from co-creation activities, continuously refining the mechanisms of innovation to be naturally reproducible in daily settings.

Location and Accessibility

Real Co-CreBa will be conveniently located in the Kowa Building, with multiple subway stations in close proximity. It aims to become a central hub for collaboration and creativity within the busy business district of Tokyo.

Feedback from Users

Recent users have lauded Real Co-CreBa for its unique atmosphere that fosters collaboration. Event producer Keita Fujisawa described it as a space where free collaborative creation occurs effortlessly. "It's not just about quietly working; it's about gathering to create something together," he explains. The venue has also been commended for being an experiment-friendly environment by startups looking for innovative ways to test their ideas safely.

Conclusion

As Real Co-CreBa prepares for its opening, it aims to not only serve as a workspace but also as an incubator for tomorrow's services and ideas. With a focus on genuine collaboration and community-driven innovation, it plans to transform how individuals come together in pursuit of a better future.

For more information, visit the official website of Co-Creation BASE at Co-Creation BASE.