On January 15, 2026, a pivotal seminar titled 'EduTech Strategy for Sales Expansion' will take place in Kobe, hosted by Japan EC Service, a member-based support service for businesses on platforms like Rakuten Market. With the theme focused on strategies to simultaneously increase both sales and customer loyalty in an era of rising advertising costs, this event is expected to be a game-changer for e-commerce operators in Japan.
The seminar will spotlight the strategies of the wooden toy specialist 'EduTech,' which has achieved impressive metrics such as a doubled review submission rate and a 1.6 times increase in conversion rate. With the minimum bid price for product advertisements on Rakuten Market set to rise, many shop owners are encountering difficulties as their advertising costs increase yet sales remain stagnant. The strategies to not only enhance access and sales but also to foster customer loyalty are considered crucial for the entire e-commerce industry.
Event Overview
The rise in advertising costs is a major issue, especially following the November 2025 update of Rakuten's advertising service, RPP (Rakuten Product Ads), which transitioned to fully automated optimization and increased the minimum bid from 10 to 20 yen. This shift means e-commerce businesses face higher marketing expenditures without a corresponding increase in sales. Recognizing these challenges, Japan EC Service has developed this seminar to help participants effectively address three critical areas: managing increased advertising costs, enhancing sales performance, and building customer loyalty.
Details of the Seminar
- - Location: Kobe International Conference Center, Room 802
1-6, Gokoudori, Chuo-ku, Kobe, Hyogo Prefecture, 651-0087, Japan
(Easily accessible via the underground shopping district from Sannomiya Station.)
- - Capacity: 40 attendees
- - Date & Time: January 15, 2026, from 1:15 PM registration, followed by the study session from 1:30 to 3:00 PM
- - Program: Learning from successful case studies on customer acquisition methods via Instagram and LINE conducted by EO Kobe afterward.
- Interested attendees should register separately at:
Registration Link
- A networking session is planned for 5:30 PM in the vicinity, cash payment only, price 6,000 yen.
- - Participation Fee: Free
At the core of this seminar is the new sales strategy developed by EduTech, which combines the RPP system and engaging content pages. The speakers will include Kaori Sugiya and Koki Ogawa from EduTech, sharing their real-life tactics that resulted in a significantly higher review posting rate and conversion enhancements. They will detail practical strategies and improvement processes that have driven these successes.
Closing Remarks
We are confident that this seminar will provide numerous actionable solutions addressing the common challenges of advertising operations and sales growth experienced by many e-commerce businesses today. The 'EduTech Strategy' is filled with insights that can be implemented immediately. We wholeheartedly invite everyone to participate and leverage this opportunity for the growth of your business. We look forward to your attendance.
Meet the Speakers
- - Kaori Sugiya (EduTech Inc., Online Team Manager):
With over 14 years of experience in Rakuten, she oversees EC operations at EduTech, focusing on product page improvements, SEO, and LINE marketing to grow sales and increase customer engagement effectively.
- - Koki Ogawa (EduTech Inc., Online Team Member):
In his fourth year of managing e-commerce for baby wooden toys, he specializes in advertising operations and data analytics on platforms like Rakuten and Amazon, aiming for maximum sales within budgetary goals.
- - Shohei Shimizu (President, Japan EC Service):
A seasoned expert in e-commerce with a background in managerial roles at DTI and Rakuten, he has successfully managed numerous initiatives that facilitate business growth in the online retail space.
Contact for Inquiries:
Japan EC Service Co., Ltd.
Website:
https://ec-masters.co.jp/
Phone: 03-6682-9997
Email:
[email protected]
Location: 2nd Floor, Prefas Jinguumae, 6-19-20 Jingumae, Shibuya, Tokyo, Japan