#Japan #Tokyo #Japanese Sweets #Bunmeido #Shiroi Koguma

Limited Edition Shiroi Koguma Yaki: Summer's Sweet Surprise

This summer, get ready for an adorable addition to your snack collection with Shiroi Koguma Yaki Pine, launching exclusively at Isetan Shinjuku on July 4, 2025. Known for its unique and inviting design reminiscent of a small polar bear, this delightful treat has received a refreshing makeover!

Innovative Chewy Texture

In response to popular demand, the texture of Shiroi Koguma Yaki has been transformed into a perfect blend of “chewy” and “fluffy.” The original dough is created using a mix of tapioca and rice flour, producing an optimal mouthfeel that tantalizes the taste buds. Master confectioners have honed their skills to ensure this delightful “mochi-fuwa” sensation becomes a memorable part of your summer snacks.

Juicy Pineapple Filling

Encapsulated within the bear-shaped exterior is a luscious filling made with Okinawa-grown pineapple juice, delivering a refreshing and juicy experience that captures the spirit of summer. Perfectly paired with a cold drink, such as iced tea, this sweet treat is not only ideal for personal enjoyment but also makes for an excellent gift or souvenir to share with friends and family.

A Nostalgic Connection to Bunmeido

Shiroi Koguma Yaki is a variation of the traditional Koguma Yaki, a nostalgic figure featured in Bunmeido's longstanding commercial series, “Bunmeido Mame Gekijō,” which has been entertaining audiences since 1962. The Koguma Yaki character, with its sweet, charming features—including big eyes and tiny ears—adds an endearing touch to this confection. Each piece features a soft red bean paste encased in a delicately thin skin, creating a wonderfully nostalgic experience that transcends generations.

Perfect Timing for Sale

Mark your calendars! The Shiroi Koguma Yaki Pine will be available from July 4 (Friday) to August 26 (Tuesday), with sales starting daily at 3 PM. Note that supplies are limited; once the treats sell out for the day, no additional products will be available. Additionally, to ensure everyone has a chance to enjoy this limited treat, there may be purchasing restrictions in place.

For those who seek to try more flavors, consider tasting both the Shiroi Koguma Yaki Pine and the classic Koguma Yaki filled with smooth red bean paste. They make for a fun comparison and are perfect for a photo opportunity to capture the joy of these delectable sweets.

Product Details

• - Product Name: Shiroi Koguma Yaki Pine
• - Pricing:

- Single unit: 200 yen (216 yen with tax)
- Pack of 5: 1,000 yen (1,080 yen with tax)

• - Sales Period: July 4 – August 26, 2025
• - Sales Start Time: 3 PM daily

Location for Purchase:

• - Store: Takumi no Yaki Gashi CONGALI Bunmeido
• - Address: Shinjuku City, Tokyo, Isetan Shinjuku Main Building B1F
• - Business Hours: 10:00 AM to 8:00 PM (subject to change)

Company Background

Bunmeido Tokyo Co., Ltd. has a rich history in creating and selling confectionery, including the famous Kasutera and Mikasa-yama since the company was founded in 1900 by Yasugoro Nakagawa in Nagasaki. Expansion into Tokyo came in 1922 when the founder’s brother, Jinsei Miyazaki, set up shop in Ueno, where innovative advertising ideas helped popularize Kasutera across the country.

Discover more about Bunmeido and its delightful offerings on their official website or find unique treats at the Takumi no Yaki Gashi CONGALI Bunmeido website.