Mobupps Strengthens Global Presence with Siddharth Barman as VP of Marketing

Siddharth Barman Joins Mobupps as Vice President of Marketing

Mobupps, a leading player in mobile advertising and technology solutions, recently announced the appointment of Siddharth Barman as its new Vice President of Marketing. This strategic move aims to bolster Mobupps' global growth strategy and enhance its product reach in the ever-evolving market landscape.

With a remarkable career spanning over 14 years in growth marketing, strategic partnerships, and product innovation, Barman brings a wealth of experience to his new role. Prior to joining Mobupps, he played pivotal roles at Affle, spearheading global product growth, brand marketing, and platform innovations. His extensive background includes leading the launch of technological products on a global scale, forming effective growth marketing teams, and fostering strategic alliances across multiple regions including the United States, European Union, LATAM, MENA, Southeast Asia, and India.

Under Barman's leadership, Mobupps aims to expand its global impact through its flagship products: MAFO, iRTB, and MobuppsX. The company has reported impressive growth rates, achieving over 90% expansion in markets such as the U.S., EU, and APAC regions in 2024. This remarkable performance underscores Mobupps’ capacity to leverage multi-platform strategies integrating connected TV (CTV), mobile, and web advertising.

“As we look towards 2025, our primary focus will be on consolidating growth in developed markets through innovative product launches that capitalize on AI and brand safety,” said Barman. In addition to reinforcing its presence in established markets, Mobupps is poised to explore emerging markets by creating local teams and extending its client portfolio. This approach is expected to break new ground and set new records in the upcoming year.

Barman expressed his enthusiasm for joining the Mobupps team, stating, “I am honored to lead the marketing efforts at Mobupps. With a dynamic team and a robust portfolio of solutions, we are well positioned to redefine the advertising landscape. By employing innovative technology and marketing strategies, we aim to exceed client expectations and set new benchmarks in the industry.”

Yaron Tomchin, CEO of Mobupps, shared his optimism about Barman’s appointment: “We are thrilled to have Siddharth on board as our VP of Marketing. His extensive experience in global growth strategies and fostering robust partnerships will be instrumental for our expansion into key markets. Siddharth embodies the energy and expertise that align perfectly with our vision for 2025 and beyond. I am confident he will play a critical role in enhancing our brand and delivering even greater value to our clients and partners globally.”

In summary, Mobupps continues to solidify its standing as a leader in mobile advertising and technological solutions, armed with over 15 years of experience. With its innovative products like MAFO, iRTB, and MobuppsX, the company is committed to streamlining marketing operations, optimizing campaigns, and achieving measurable growth for its clients. The future looks promising as Mobupps, under Barman's vision and leadership, embarks on this next chapter of strategic growth and innovation.