#United States #Stamford #MAX #Umi #got2b

Embracing Curls and Creativity: The New Göt2b® and UMI Partnership

In an exciting move that joins the worlds of music and beauty, göt2b®, the innovative styling brand by Henkel, has partnered with musical artist UMI and MAX. This collaboration, launched in September, aims to celebrate self-expression, bold beauty, and the natural beauty of curly hair. UMI, known for her empowering music and soulful sound, embodies the values of authenticity and individuality, which resonate deeply with the core mission of göt2b®.

The partnership is designed to provide fans with an immersive experience that combines music, style, and ultimate curl care, featuring the brand's newest curled product line. This campaign comes to life through exclusive video content, stunning visuals during UMI’s tour, and a unique fan sweepstakes designed to connect fans with both the artist and the brand.

A Journey of Curls and Confidence

UMI, whose naturally curly hair reflects her individuality, shares her personal journey with embracing her curls, stating, "It's been a journey to figure out my curls! My favorite thing about göt2b curled is that the products help me embrace my natural texture." This partnership is not just about a product launch; it is about instilling confidence and encouraging fans to unapologetically express their natural beauty.

The campaign highlights several cities including Dallas, Austin, New Orleans, Charlotte, and Portland, where fans can see UMI's exclusive video content displayed at her concerts. The idea is to utilize these shows to encourage attendees to embrace their natural curls and radiate confidence.

What Fans Can Expect

From September 4th through October 1st, fans have the opportunity to win an unforgettable UMI concert experience. The grand prize includes tickets, transportation, and accommodations for UMI’s show in Los Angeles on December 8, 2025. The lucky winner will also enjoy:

• - An intimate pre-show meditation experience led by UMI
• - A professional group photo with the artist
• - An exclusive UMI self-care ritual kit
• - An autographed VIP laminate
• - And other on-site perks such as priority check-in and VIP access.

Each concert event is set to feature specific prizes that fans can win, including prize packs filled with göt2b® products and exclusive UMI merchandise. This allows fans to engage on multiple levels, from the concerts themselves to interactive experiences that foster a deeper connection with the brand and the artist.

Drawing Connections

According to Linda Lin, Head of Consumer Hair at Henkel Consumer Brands North America, "Partnering with UMI allows us to connect music and beauty in a way that celebrates individuality and creativity." This collaboration underscores göt2b's commitment to encouraging fans to embrace their unique styles while enjoying the benefits of effective hair care.

This initiative is not just about marketing; it is about uniting fans through collective experiences and shared values. Social media buzz around the campaign has already begun, with fans encouraged to follow both UMI’s and göt2b’s accounts to stay updated about entry details and live event news.

In Conclusion

The integration of music and beauty through göt2b®’s collaboration with UMI epitomizes a celebration of diversity, self-love, and individuality. As curly hair continues to break traditional beauty norms, campaigns like this signal a broader cultural movement towards celebrating our authentic selves. Check out the stunning visuals, get involved in the giveaways, and prepare to express your bold, beautiful curls with göt2b as this partnership unfolds—because true confidence means being unapologetically you.