QDOBA Announces Exciting Offer for National Burrito Day: Free Burrito with Any Purchase

QDOBA's National Burrito Day Celebration



QDOBA Mexican Eats, a popular fast-casual dining spot, is gearing up to celebrate National Burrito Day on April 3 with an exciting promotion that’s sure to please burrito enthusiasts. This year, they're introducing a special BOGO (Buy One, Get One Free) offer dubbed “Burrito Insurance,” allowing guests to enjoy an additional burrito for free with any entrée purchase on this festive day!

This initiative is designed to ensure that no one has to contend with the dilemma of hunger while wishing they had an extra burrito on hand. The offer extends to rewards members, who can indulge in this treat by purchasing any entrée—which excludes quesadillas—and a drink. The promotion echoes the sentiment that sometimes, one burrito just isn’t sufficient to satisfy cravings.

Insights from Gen Z



Understanding their customer base, QDOBA conducted a survey involving 1,000 Gen Z burrito fans to gauge their preferences and behaviors regarding burritos. The results revealed intriguing insights: a whopping 78% of respondents stated they would prefer to keep the free burrito rather than share it. Moreover, 66% of the respondents admitted they get a little uneasy when asked to share a bite of their burrito—a testament to the deep emotional ties burrito lovers have with their favorite meals.

The data also revealed that over 80% of Gen Zers claimed they could happily eat burritos multiple times a week. QDOBA's own analysis highlighted that 85% regard queso and guacamole—available free on all QDOBA entrées—as their preferred toppings. Such insights underline the extent to which QDOBA resonates with the Gen Z demographic, who not only love burritos but also enjoy customizing them to their taste.

Perfect Timing for a Special Promo



In the spirit of making National Burrito Day a truly flavorful occasion, QDOBA’s Vice President of Digital and National Media, Jon Burke, expressed excitement about the “Burrito Insurance” promotion, emphasizing the brand's commitment to providing guests with peace of mind and flavor.

“I can’t wait for our guests to experience not just our delicious burritos but also the added bonus of knowing they can savor an extra one on Burrito Day,” remarked Burke. With many Gen Z fans also sharing their love for burritos on social media, this opportunity to enjoy more food will likely be embraced by customers wanting to share moments on their platforms.

How to Get Involved



On National Burrito Day, guests can enjoy their free burrito by simply visiting participating QDOBA locations. For those not yet enrolled in the QDOBA Rewards program, worry not—signing up is quick and can be done on the same day to unlock the exciting offer along with several other incentives. The deal stands valid for one day only, applicable for in-restaurant visits, purchases made online, or through the QDOBA mobile app.

QDOBA has been redefining fast-casual dining with its chef-crafted menu offering various burrito options, bowls, tacos, and more, all made with hand-prepared ingredients. For consumers seeking more flavor in their lives, QDOBA stands as a choice—their burritos deliver satisfaction and convenience without the extra charge for premium toppings like three-cheese queso and freshly made guacamole, making every meal special.

Ultimately, in a landscape where food envy is rampant—over 85% of the Gen Z participants stated they experience food envy when they see someone else’s meal—QDOBA's special initiative arrives at the right moment to save the day. As the burrito-loving community gears up for National Burrito Day, the excitement builds with the potential for extra helpings and flavorful memories. For more information regarding this offer, customers can call QDOBA at 1-800-762-3623.

Excited to partake in the festivities? Connecting with QDOBA through their social media platforms ensures that fans stay up-to-date on the latest promotions and news surrounding their favorite burrito chain.

Topics Consumer Products & Retail)

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