Más+ by Messi® Unveils New 'Greatest Grape' Flavor for Hydration Line

Más+ by Messi® Introduces 'Greatest Grape' Flavor to Its Hydration Beverages

In an exciting new launch, Más+ by Messi®, the functional hydration beverage co-founded by soccer superstar Leo Messi, has added an innovative flavor to its growing lineup. The all-new Greatest Grape flavor merges a sweet and tangy grape essence, making it an appealing option for hydration enthusiasts. As consumer trends lean toward nostalgic flavors, the Greatest Grape aims to fulfill the modern demand for taste while providing essential hydration.

Fresh Take on a Beloved Flavor

Available now at major retailers like Walmart in 16.9oz bottles and packs of twelve, the Greatest Grape flavor responds to a surge in interest for grape-flavored beverages. The drink boasts a delightful fresh, fruity taste and an enticing grape aroma, coupled with a specialized blend of electrolytes, vitamins, and antioxidants. The flavor innovation allows consumers to enjoy hydration that doesn’t compromise on taste, as it contains no artificial sweeteners or colors and is caffeine-free.

Rishi Daing, Executive Vice President of Más+ Next Generation Beverage Co., commented, “There is a clear desire for re-imagined flavors that meet the needs of today's consumer. Más+ by Messi is raising the bar with Greatest Grape, offering great-tasting hydration that stands out in a packed category.” This sentiment is echoed by Leo Messi, who expressed his excitement to introduce a beverage he is proud to share with friends and family, emphasizing its nutritional benefits as well.

The Perfect Addition for Any Occasion

‘Greatest Grape’ is designed to fit seamlessly into everyday life, making it an ideal choice for lunchboxes, after-school snacks, or simply to quench thirst throughout the day. Each 16.9oz bottle contains only 10 calories and 1g of cane sugar, making it a healthier hydration option compared to many sugary alternatives. The brand also offers other flavors inspired by Messi’s illustrious career moments, such as Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d'Or.

Future Distribution and Flavor Exploration

As part of its growth strategy, Más+ by Messi plans to further expand the distribution of Greatest Grape and other flavors to reach more customers across various retail channels. The brand's dedication to quality ingredients aligns perfectly with its mission to transform hydration into an enjoyable experience. Already recognized as a 'Best Beverage' in the 2025 Men's Health Food Awards—alongside accolades from Progressive Grocer for 'Best New Product'—Más+ by Messi continues to gain traction in the beverage market.

Fans looking to discover the taste of greatness can find Más+ by Messi products on masbymessi.com and in key retailers nationwide. With the introduction of the latest flavor, the brand aims to solidify its position as a favorite among hydration beverage consumers.

About Más+ by Messi

Launched in 2024, Más+ by Messi is a next-generation hydration beverage crafted to inspire active lifestyles. Founded by Lionel Messi alongside The Mark Anthony Group, the brand emphasizes high-quality, functional hydration, appealing to a wide audience. The diverse range of flavors is crafted to provide balanced electrolytes paired with natural aromas, free from artificial additives.

As the official hydration partner for teams like Inter Miami CF and the Argentina National Football Team, Más+ by Messi is committed to promoting health and wellness through superior hydration solutions. The company continues to innovate and expand as it brings the essence of Messi’s legacy into the realm of everyday hydration.

For more information and to view nutrition details, visit masbymessi.com or follow on Instagram and TikTok for updates and promotions.