#None #Cyber Week #commercetools #AI Shopping

commercetools Powers Record Cyber Week Performance for Global Enterprises

commercetools, the leading digital commerce platform, reported impressive results during Cyber Week 2025. Their customers collectively processed $4.5 billion in gross merchandise value (GMV), marking a significant 48% increase from the previous year. This surge highlights not only the shift in consumer purchasing habits but also the capacity of commercetools to handle unprecedented traffic without compromising system performance.

Performance Overview

• - Total GMV during Cyber Week: $4.5 billion, up 48% year-over-year.
• - Black Friday GMV alone accounted for $935 million.
• - Across the week, 31 million orders were processed, with peak traffic reaching over 6,800 orders per minute.
• - The platform maintained 100% uptime throughout the busiest shopping days, which is a testament to its reliability.

Leadership Insights

Dirk Hoerig, the Founder and Chief Innovation Officer of commercetools, expressed his enthusiasm about these results. He stated, "This Cyber Week made it clear how quickly digital enterprise commerce is advancing. Our customers handled record traffic while building entirely new revenue streams through AI-powered shopping channels. They didn't have to choose between stability and innovation; we enabled them to deliver both."

These results reflect the ongoing momentum for commercetools, which continues to expand its market share. Earlier in 2025, the company surpassed $75 billion in annualized GMV, showcasing over 60% year-over-year growth. Customer enterprises like Frasers Group and Liverpool are leveraging commercetools in their strategies to modernize commerce foundations and drive business goals.

Impact of AI on Shopping

A noteworthy aspect of this year's Cyber Week was the increasing role of AI shopping companions. These tools assisted consumers in comparing products, finding better deals, and making confident purchasing decisions. commercetools empowers enterprises to tap into these evolving sales channels, with capabilities such as AI Hub and Agent Gateway. These features ensure secure access to commerce data for AI systems and foster agent-driven experiences.

Companies like Frasers Group and Liverpool are early adopters of these innovative capabilities, gearing up to implement AI-enhanced shopping experiences as we move into 2026.

Looking Forward

As businesses prepare for the challenges and opportunities of 2026, the Cyber Week performance encapsulates a pressing trend: the urgency to adopt unified, AI-driven commerce strategies that maximize reach, enhance performance, and build resilience.

For more information about commercetools and its innovative solutions, visit commercetools.com.

About commercetools

commercetools specializes in providing digital commerce platforms tailored for global enterprises. By removing the limitations of traditional systems, they empower businesses to innovate freely, personalize at scale, and swiftly launch new channels to meet the evolving needs of customers. Their cloud-native technology lays the groundwork for transformative experiences in modern commerce.

In summary, commercetools’ performance during Cyber Week 2025 showcases its operational capability and strategic foresight in the ever-evolving landscape of digital commerce.