#Japan #Shinagawa #Ito Yokado Day #Limited Edition Goods #Poppo Series

Celebrate Ito Yokado Day!

August 10 marks a special occasion as it is designated as "Ito Yokado Day". This event was inspired by the company’s logo featuring a dove, where the date is read as "Hato" (Dove) in a clever play on words. Officially recognized by the Japan Anniversary Association since 2017, this annual celebration aims to encourage customers to feel a closer connection with Ito Yokado.

Beginning August 5, the company will launch 18 original products adorned with the dove logo, available exclusively during this festive time. The product range is designed to enhance daily lives, focusing on functionality and aesthetics in categories like stationery and lifestyle goods.

Among the highlights is a smooth-writing retractable pen created in collaboration with Mitsubishi Pencil's Uni-ball brand. Additionally, there are items such as dishes, towels, slippers featuring the dove pattern, and a stainless steel ice pack to keep you cool during hot summer days.

Adding a playful touch, customers can also find keychains featuring a Cupid with the Ito Yokado happi coat and a unique sticker set inspired by the store’s official character, Hatoson Detective Team.

Special Promotions

To further commemorate Ito Yokado Day, there will be special promotions. Starting August 8, customers making purchases of 4,000 yen or more (including tax) at Ito Yokado stores will receive a special plush charm featuring Hatoson, available on a first-come, first-served basis.

On August 9, patrons can participate in a lottery event with the chance to win common gift vouchers, ensuring that everyone goes home a winner! This lottery event will take place in 58 Ito Yokado stores, with a guarantee that 1 in 5 participants will win a prize of two or more.

The variety of goods includes:

• - Mitsubishi Pencil Uni-ball One Pen – Priced at 480 yen (tax included).
• - Ito Yokado Costume Cupid Keychain – Available for 980 yen (tax included).
• - Hatoson Detective Team Puffy Stickers – Priced at 600 yen (tax included).
• - Dove Pattern Stainless Steel Ice Pack – Retailing at 2,000 yen (tax included).

Commitment to Community

Ito Yokado is dedicated to enriching customers' lives while creating enjoyable and convenient shopping experiences. They continuously strive to be a beloved presence in the community by providing products and services that add value to daily life.

The celebration is not only about offering unique products but also about nurturing customer relationships in the region. For more information on the special promotions and products, be sure to visit the dedicated webpage here and check out online shopping at Ito Yokado's web store.

As we count down to August 10, make sure to explore the charm of Ito Yokado Day through its creative, limited edition offerings. Happy shopping!