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Logitech G Unveils Exciting New Products at PLAY 2025 Event in Shanghai

On September 17, 2025, Logitech G showcased a remarkable collection of innovations at the globally streamed Logitech G PLAY 2025 event, held in Shanghai and Madrid. The event celebrated the future of gaming and highlighted Logitech G's commitment to pushing the boundaries of technology. With products and advancements across various gaming domains, including PC and console gaming, esports, sim racing, and streaming tools, this event marked a pivotal moment for the company.

A Collaborative Spirit in Innovation

Logitech G brought together partners and press in a vibrant environment, emphasizing the power of community and collaboration. Ujesh Desai, the vice president and general manager of Logitech G, highlighted how the passion for gaming connects over three billion players around the world. He stated, "It's about creating impactful innovations that enhance the gaming experience, making every moment memorable and competitive."

Breakthrough Products for Every Player

The new products unveiled at the event are tailored for a range of gamers, from competitive players to casual streamers. Among the standout offerings was the collaboration with McLaren Racing, which introduced high-performance sim racing gear that pays homage to McLaren's rich motorsport legacy. The Logitech G RS50 Base boasts a direct-drive motor capable of delivering up to 8Nm of peak torque, providing optimal power and precision, thanks to the innovative TRUEFORCE technology that connects in-game physics with real-world sensations, ensuring immersive experiences for drivers.

A Collection Inspired by Motorsport

The McLaren Racing Collection included several outstanding items designed to elevate the sim racing experience:

• - The Logitech G A50 X McLaren Racing Edition Wireless Headset features pro-grade audio, and a 48 kHz broadcast-quality microphone for enhanced gaming clarity.
• - The Logitech G RS Formula Wheel McLaren Racing Edition is crafted for precise performance, ensuring a responsive experience.
• - The Playseat Formula Instinct Logitech G McLaren Racing Edition replicates an authentic Formula 1 seating position, enhancing realism and comfort.

These products aim to provide sim racers with the ultimate experience, featuring unparalleled control and design.

Esports Pros Drive New Innovations

Logitech G also marked an evolution in its esports gaming gear, introducing new gaming mice designed in collaboration with elite esports athletes. The Logitech G PRO X2 SUPERSTRIKE Gaming Mouse features a groundbreaking haptic inductive trigger system, enhancing speed and precision for FPS and MOBA games. In addition, the new Logitech G PRO X SUPERLIGHT 2c gaming mouse is built for top-tier performance, utilizing ultra-light materials and redesigned functionalities tailored for professional gamers.

Streamlabs AI Transforms Live Streaming

Furthermore, Logitech's partnership with Streamlabs introduced an AI-powered streaming assistant that brings a new dimension to live streaming. This revolutionary agent, equipped with NVIDIA technology, facilitates real-time scene transitions, gameplay commentary, and even automated highlighting of exciting moments. This technology offers streamers a unique virtual co-host, capable of enhancing the overall interaction during live experiences.

An Expansive PC Gaming Lineup

Logitech expanded its PC gaming offerings with new additions to the G3 and G5 Series. The Logitech G321 LIGHTSPEED Wireless Gaming Headset assures high-quality audio and comfort, while the Logitech G515 RAPID TKL keyboard is adeptly crafted with magnetic analog switches for swift response times, catering to the needs of serious gamers.

Console Gaming for the Next Generation

Targeting the next wave of console gamers, the Logitech G A20 X Wireless Gaming Headset provides seamless audio across multiple platforms. With features like PLAYSYNC AUDIO technology and customizable audio profiles, it promises exceptional performance for gaming sessions.

Availability and Future Outlook

All products introduced at the Logitech G PLAY 2025 event will be ready for preorder on logitechg.com, with retail availability rolling out in the coming months. This launch not only highlights Logitech G's innovative spirit but also their dedication to enhancing the gaming community's experience.

In conclusion, Logitech G continues to strengthen its position as a leader in gaming technology, delivering products that resonate with enthusiasts. With a clear focus on community engagement, collaboration, and pioneering technology, Logitech G's future looks brighter, unlocking new opportunities for gamers and creators worldwide.