#United States #Kroger #Cincinnati #Nutrition #Health

Introduction

Kroger Health, the healthcare arm of The Kroger Company, known for its commitment to promoting healthy living, has recently unveiled an innovative initiative named OptUP™ Your Nutrition. This new program is designed specifically for Kroger Plus loyalty customers. It aims to support individuals in their journey toward better health and wellness through personalized nutrition coaching at no cost. This initiative reflects Kroger's dedication to providing accessible health resources to its clientele.

What is OptUP™ Your Nutrition?

OptUP™ Your Nutrition is a complimentary nutrition coaching service that offers Kroger Plus members an opportunity to engage in a virtual 30-minute session with a registered dietitian. During this session, participants receive customized guidance tailored to their personal dietary needs and wellness goals. Colleen Lindholz, president of Kroger Health, emphasizes the program's mission as a tool for customers seeking to make informed nutrition choices that promote their overall health.

Goals of the Program

The initiative is particularly valuable for customers who feel overwhelmed about where to start in their health journey. Individuals often report uncertainty regarding meal planning or healthy shopping habits. With OptUP, the focus is on simplifying these processes by equipping participants with practical tools and strategies. Registered dietitians will assist by offering tips that are not only health-focused but also budget-friendly, making healthy eating more accessible for everyone.

Key Features of the Program

1. Personalized Coaching: Customers will receive tailored advice based on their unique dietary preferences, allowing for a more applicable approach to nutrition.
2. FoodHealth Score & MyNutrition Insights: Utilizing the innovative FoodHealth Score, powered by Bitewell, customers will learn to evaluate food products based on their nutrient density and ingredient quality. Moreover, MyNutrition Insights will help shoppers track their nutrition over time.
3. Accessibility: The OptUP coaching session is entirely voluntary, with no obligation to purchase products or services afterward. The program aims to create an inclusive environment that fosters healthier lifestyle choices, irrespective of participants' health insurance status.

Insight from Kroger Health Leadership

Laura Brown, head of nutrition for Kroger, reinforces the company's vision, stating, "OptUP™ Your Nutrition offers a unique channel for our customers to receive credible, customized nutrition information that can produce a lasting impact on their family’s health." This philosophy aligns with Kroger's overarching goal of making healthy living easily accessible to all.

Conclusion

In a time when health and wellness are more paramount than ever, Kroger Health's OptUP™ Your Nutrition program stands as a beacon of support for Kroger Plus members. By offering free one-on-one coaching, nutritional insights, and an array of resources, Kroger is not only encouraging its customers to take proactive steps toward healthier eating but also reinforcing its commitment to fostering well-being within the community. Members interested in participating can find more information and book a session through Kroger’s official website.

For anyone looking to embark on or enrich their journey to better health, this program is a valuable resource that underscores the importance of informed dietary choices and personalized guidance. With Kroger Health leading the way, achieving health and wellness goals has never been more within reach.