CHiQ Collaborates with Olympic Champion Wellinger to Shine at FIS Ski Jumping World Cup

CHiQ Partners with Olympic Champion Andreas Wellinger to Shine at the FIS Ski Jumping World Cup

The FIS Men's Ski Jumping World Cup has recently commenced in Titisee-Neustadt, Germany, marked with excitement and dynamism as CHiQ partnered with Olympic ski jumping champion Andreas Wellinger. This official collaboration aims to position CHiQ not only as a leader in smart home appliances but as a key player in international sporting events, successfully merging elegance with performance on the snowy slopes.

As a globally acclaimed brand known for its integration of smart technology into everyday living, CHiQ's collaboration with Wellinger reinforces its philosophy of "Smart with Style." Their partnership was first announced during the prestigious IFA exhibition in September. Since then, Wellinger has become an influential figure in displaying CHiQ's innovative spirit and appeal. A recent brand image video featuring Wellinger was unveiled, capturing the thrill of winter sports and connecting with enthusiasts around the globe while highlighting the brand's unique charm.

During the World Cup, CHiQ leveraged various advertising avenues, significantly enhancing brand visibility. They created an engaging skiing carnival, which captivated a large audience and offered them an immersive experience in line with the sport's excitement.

In alignment with increasing visibility, CHiQ introduced its M9 Series QLED TV in Europe. These 4K QLED models stand out due to a remarkable 120Hz DLG refresh rate and MEMC motion compensation, offering clarity, especially during fast-paced action scenes. Additionally, CHiQ's multi-door refrigerator lineup—featuring both cross-over and side-by-side models—now comes equipped with advanced electronic temperature controls and Care+ Space variable zones, catering to diverse consumer needs. Their stylish ColorLuxe Washing Machine also showcases intelligent control features, revolutionizing the laundry experience.

Notably, during the Black Friday sales, which traditionally signal the start of the holiday shopping season in Europe, CHiQ's TVs and refrigerators made it to the top 10 best-selling list across various Amazon platforms, showcasing a remarkable 20% increase in sales compared to the previous year.

The expansion of CHiQ's reach is driven by its parent company, Changhong, whose globalization journey has transitioned from mere product exportation to establishing international resource synergies. Their foray into sports marketing, especially through sponsorship of skiing events, is a strategic initiative to foster engagement with younger audiences. Recently, Changhong celebrated a partnership with the FIS Snowboard and Freeski Big Air World Cup, igniting a passion for winter sports within the Chinese market. Meanwhile, through their presence at the FIS Ski Jumping World Cup, CHiQ aims to convey a strong and vibrant brand image, appealing to an international audience.

Looking forward, CHiQ is committed to amplifying its efforts in global sports marketing. The brand seeks to harness state-of-the-art technology along with innovative design to introduce new home appliances that enhance consumer experiences in their daily lives. In collaboration with its broad consumer base, CHiQ is eager to pursue ambitious goals and foster a brighter, more connected future for all lovers of technology and sports alike.

CHiQ and Andreas Wellinger