Rakuten Expands Cash Back Opportunities with New American Express Card Launch

Exciting Launch: Rakuten American Express® Card

Rakuten, a leader in the cash back shopping industry, recently unveiled its new Rakuten American Express® Card, offering an incredible opportunity for shoppers to earn extra rewards while they spend. Exclusively available for Rakuten members in the U.S., this innovative payment card is designed to turn everyday shopping into a highly rewarding experience.

Enhanced Cash Back Rewards

With the Rakuten Card, users can enjoy a remarkable four percent cash back on all Rakuten purchases. This incredible incentive applies to an extensive selection of over 3,500 partnering stores, whether shopping online or in-person, and it extends up to the first $7,000 in purchases made each calendar year. Additionally, when dining at more than 22,000 Rakuten partner restaurants, cardholders can receive an extra five percent cash back, leading to a total of ten percent cash back when dining.

But that’s not all! The card also provides cash back bonuses on purchases made outside of the Rakuten platform. Customers will earn two percent cash back on groceries and restaurants, and one percent on all other purchases, making this card an excellent option for those seeking to maximize their rewards.

A Seamless Shopping Experience

The Rakuten Card doesn’t just reward cash back; it also enhances the shopping experience significantly through the many benefits offered by the American Express network. Cardholders gain instant access to various shopping, dining, and travel offers through Amex Offers, along with exclusive Amex Experiences™ that include events spanning music, theater, and entertainment.

Rakuten’s CEO, Amit Patel, emphasized the card’s unique strengths: “The Rakuten Card offers our members a new and rewarding way to shop and earn. It combines the benefits of Rakuten’s cash back program with Imprint’s advanced technology and American Express’ unique offerings.”

Digital Innovation and Collaboration

Developed in partnership with Imprint, the card caters to digital-savvy consumers looking for convenience and superior rewards. Imprint is known for its financial technology that facilitates co-branded credit card programs designed to improve customer engagement and loyalty.

Daragh Murphy, CEO of Imprint, remarked, “In today's market, we know that the most sought-after financial products are those that are truly digital and customer-first. We’re proud to work with Rakuten to deliver a best-in-class, intuitive cardholder experience.”

Empowering Shoppers

The Rakuten Card not only helps consumers save money but also gives them the tools to make the most of their shopping experiences. With cash back rewards stacking and the ability to combine them with other discounts, such as in-store sales or retailer coupons, members can significantly enhance their total savings. New Rakuten Cardholders are welcomed with a bonus of $25 cash back for spending $500 within the first 90 days after opening their account. Additionally, users can refer friends to Rakuten, earning $30 cash back once their referral completes qualifying purchases.

Join the Cash Back Revolution

Since its founding in 1999, Rakuten has been dedicated to enhancing the shopping experience for its members. With over $4.6 billion earned in cash back from shopping, the company’s commitment to providing exceptional rewards ensures that users can save and benefit from their everyday purchases.

For those eager to explore the benefits, signing up for the Rakuten Card is straightforward. Members can easily download the Rakuten app or use the browser extension to start shopping and earning cash back right away.

Eyeing a new way to maximize your spending? The Rakuten American Express® Card is poised to offer unmatched savings and rewards in an increasingly competitive marketplace. Don't miss out on joining this rewarding shopping experience!