#United States #California #YouMail #Robocalls #Robocall Index

Robocalls on the Rise: December 2024 Insights

In December 2024, U.S. consumers found themselves inundated with nearly 4.4 billion robocalls, revealing a continued trend of high engagement from robocallers. This figure represents a notable 7.8% decrease when compared to the previous month, November 2024, but still shows a concerning year-over-year increase of 15.6% from December 2023.

According to the latest data from YouMail, an app dedicated to protecting users from unwanted and potentially harmful calls, the annual tally for robocalls in 2024 reached a staggering 52.8 billion, which is a 4.5% decline from 2023’s total of 55.1 billion calls.

Monthly Breakdown of Robocalls

On an average daily basis, December reported approximately 140.6 million robocalls, translating to about 1,627 calls every second. Despite the monthly drop in calls, the yearly figures remain alarmingly high. Alex Quilici, CEO of YouMail, pointed out that the overall robocall volume continues to surpass the 50 billion mark annually, resulting in nearly 200 calls per adult across the nation.

Types of Robocalls

A breakdown of the types of robocalls in December reveals an interesting trend:

• - Notifications: Approximately 1.22 billion calls (10.9% decrease)
• - Payment reminders: About 0.89 billion calls (6% decrease)
• - Telemarketing: 1.81 billion calls (3.6% decrease)
• - Scam calls: 0.43 billion calls (17.8% decrease)

Despite the overall decline, telemarketing calls accounted for a significant share, indicating a market driven by promotional attempts. Surprisingly, while scam calls saw a decline, the total for telemarketing rose by 25% across the year, showcasing the dynamic nature of robocalling trends.

Insights from 2024

Looking back at the entire year, telemarketing calls surged, correlating with a general decrease in other robocall types. The distribution for the year is as follows:

• - Notifications: 15.4 billion (16.5% decrease)
• - Payment reminders: 11.8 billion (10.6% decrease)
• - Telemarketing: 19.3 billion (25.6% increase)
• - Scams: 6.3 billion (22.3% decrease)

The notable increase in telemarketing indicates a shift in strategy by businesses seeking to connect with consumers, even while scam attempts have diminished significantly.

The Source of These Statistics

The figures provided by YouMail stem from its extensive network of data analysis, aiming to keep consumers informed about these persistent calling patterns while offering protection. YouMail, recognized for its innovation in call protection applications, employs advanced technology to detect and categorize these calls based on call patterns and user feedback.

YouMail's tools assist in blocking unwanted robocalls to enhance user experience. Each year, the company analyzes trillions of call attempts to derive its Robocall Index, which is frequently referenced by media and industry observers alike for its reliability and accuracy.

For more detailed insights into the robocall landscape or to access the ranking of cities, states, or area codes based on robocall activity, interested users can refer to the YouMail Robocall Index. Additionally, the platform encourages users to contribute to its data set by reporting various patterns.

By shedding light on the growing issue of robocalls, consumer awareness can heighten, paving the way for greater industry accountability and consumer-oriented solutions. This ongoing challenge continues to affect millions, emphasizing the importance of protection services offered by companies like YouMail.