#United States #Brooklyn #pupp st. #dog apparel #NYC streetwear

pupp st. Launches on Chewy: A New Era for Dog Fashion

The vibrant streets of New York City have inspired a new wave of pet fashion, and leading the charge is pupp st., a streetwear brand that’s redefining the concept of dog apparel. Now available on Chewy, the beloved brand is inviting dog parents to elevate their furry friends' wardrobe with its exclusive OG Collection. This launch promises to resonate with modern pet owners looking for style, comfort, and a bit of personality for their dogs.

About pupp st.

Founded by a dynamic trio of Asian women from California, pupp st. began as a creative response to the lack of high-quality, stylish dog clothing that reflects both the chicness of urban life and the playful spirit of pets. With deep roots in the creative fervor of Brooklyn, this brand captures the heart of the city and transforms it into stylish apparel that stands out while offering practicality.

Among the highlights of this launch is the Marcy Sweater, a pièce de résistance that exudes style through its exceptional craftsmanship and timeless design. Pupp st. believes that dogs deserve to express their unique personalities just as much as their owners do. The brand's aesthetic is heavily influenced by streetwear culture, reflecting a fun lifestyle shared between pet owners and their beloved companions.

A Commitment to Purpose

pupp st. is not just focused on style; it’s also deeply committed to animal welfare. A percentage of the proceeds from each purchase goes towards providing emergency vet care for pets in need. This mission is deeply rooted in the founders' experiences with challenges many pet owners face. Their story of resilience and commitment to the well-being of animals adds a layer of authenticity to the brand. By supporting small rescue organizations in Los Angeles and New York, pupp st. demonstrates that their vision extends beyond just selling clothing.

Zon Beltran, the founder of pupp st., states, “This is a big milestone for us. We created pupp st. to offer something thoughtful for people who live a fun lifestyle with their dogs, who are considered family. Sharing our story is what makes pupp st. cooler—it's the style and the heart.”

Exclusivity Meets Community

Since its inception, pupp st. has built a loyal following organically by focusing not just on the clothing but also on the community it fosters. The brand resonates with dog owners who value connection—not just with their pets but also with others who share their passion for stylish pet care. The initial collection also promises to be just the beginning, with exciting and elegant pieces scheduled for future releases. Though the popular Cooper Raincoat quickly sold out, fans can expect more fashionable staples that encapsulate the true essence of streetwear.

pupp st. continues to revolutionize how dog fashion is perceived, turning head-turning designs into everyday wear for dogs while retaining a commitment to quality and practicality. The brand’s success on platforms like Chewy also exemplifies how the pet industry is evolving to meet the demands of modern consumers who desire style without sacrificing functionality.

A Style Statement for Your Dog

As pupp st. launches on Chewy, dog parents are encouraged to browse the OG Collection. Each piece merges urban chic with full functionality to create clothing that reflects the passion and love that dog owners have for their pets. With pupp st., your dog not only looks fashionable but also shares in the lifestyle of enjoying the flair of streetwear culture. Shop the OG Collection at Chewy today, and take your dog’s style to the next level.

For more information about pupp st. and to discover their unique offerings, visit pupp st..