#USA #Melbourne #Arkay Beverages #Zero Proof #Licor Zone

Arkay Beverages and Licor Zone Mexico: A New Era in Spirits

June 23, 2025 - Florida-based Arkay Beverages, a leader in the no-alcohol spirits sector, has proudly announced a pivotal partnership with Licor Zone Mexico, the country's largest spirits producer and operator. This collaboration begins with a memorandum of understanding, wherein Arkay will sell a 10% stake to Licor Zone for $150 million, based on a valuation of $1.5 billion.

This strategic alliance is not merely a financial maneuver; it represents a shared vision for the future of spirits that prioritizes transparency, sustainability, and integrity—values that Arkay believes are often overlooked by major alcohol conglomerates. "This partnership is rooted in mutual trust and aligns our strategic goals and missions. We aim to redefine the future of low-alcohol spirits," said Arkay Beverages founder Reynald Vito Grattagliano.

The decision to partner with Licor Zone, known for its flagship brand Williamson 18 and its robust distribution within Mexico, was both a natural progression and a strategic choice. By collaborating with a company that shares Arkay's vision of long-term growth and customer satisfaction, Arkay aims to strengthen its operational base in the region while simultaneously paving the way for global expansion.

Licor Zone Mexico is recognized not only for its extensive portfolio but also for its commitment to quality. With over 18,267 points of sale across the nation, the partnership opens up new distribution channels for Arkay's innovative products. This year, Arkay has successfully sold millions of bottles globally, catering to a health-conscious audience that seeks refined, non-alcoholic experiences.

The roots of Arkay Beverages trace back to its inception in 2011. Since then, it has carved a niche in the beverage industry by focusing on alcohol-free alternatives that resonate with a growing demographic concerned with health and mindfulness. The collaboration with Licor Zone ultimately enhances their ability to meet market demands while fostering a culture of responsibility in consumption.

The whiskey association of Mexico officially recognizes Licor Zone as a prominent member, and the brand's headquarters situated in the heart of the tequila region in Jalisco, Arandas, further solidifies its stature in the industry.

Looking Ahead: With this partnership, both companies are optimistic about steering the narrative surrounding spirits towards one of inclusivity and mindfulness. The partnership signifies a turning point as they venture beyond traditional alcohol sales, positioning themselves as leaders in the zero-proof beverage market.

In an industry where establishing a stance against alcohol requires a brave move, Arkay and Licor Zone are ready to pave the way forward. Their combined efforts may very well result in a shift of perspectives around alcoholic consumption, promoting an environment where mindful drinking takes precedence over traditional norms.

Conclusion

In conclusion, this collaboration between Arkay Beverages and Licor Zone Mexico is a groundbreaking move that reflects a significant shift in the beverage industry. By embracing a partnership built on shared values and a focus on the future, both companies aim to provide healthier alternatives and set new standards for the spirit's market. As they embark on this journey, broader impacts will be felt across consumer preferences, industry ethics, and the overall landscape of the beverage industry.

For more information about Arkay Beverages and their groundbreaking products, please visit www.arkaybeverages.com.

For inquiries about Licor Zone Mexico, please follow www.licorzone.com.mx.