Narumiyah Characters Teams Up with Morinaga to Launch Special Biscuit Packages in 2026

Exciting Collaboration: Narumiyah Characters and Morinaga Biscuits

Narumiyah International Co., Ltd. has announced a delightful collaboration with Morinaga Confectionery Co., Ltd., bringing a unique twist to the beloved Morinaga Biscuit series. This collaboration is set to be unveiled with limited-edition packaging starting in late July 2026, featuring charming designs from Narumiyah Characters. The creative packaging is not just for show; it also includes ideas for making original sticker art, allowing fans to be entertained even after enjoying the biscuits.

A Timeless Treat with a Modern Twist

The Morinaga Biscuit series has been cherished for over a century for its deliciousness and reliability, transcending generations. This partnership with Narumiyah will introduce seven special packaging designs featuring popular characters like Angel Blue, mezzo piano junior, Pom Ponette junior, and Daisy Lovers. As a nod to the ongoing Heisei revival trend, these characters aim to enhance snack time, making it even more enjoyable for everyone.

The limited-edition packages come with an engaging activity: after consuming the biscuits, fans can easily create their own stickers using cutouts from the empty packaging. This fun initiative is a perfect way for individuals, families, and friends to add a playful touch to their daily routine.

Character Profiles

Angel Blue

The star of the Angel Blue series is Nakamu-kun, a lively character with bright blue features and large eyes, alongside his friends aiming to achieve their dreams in Rainbow City. Characters such as Hana-chan, a girl with ambitions of becoming an idol, and the chatty Honey Devil add to the fun.

mezzo piano junior

Bringing charm from Strawberry Town, the protagonist, Berie-chan, is a sweet girl with a sprinkle of cuteness. She’s often accompanied by her slightly whiny younger sister, Blue Berie-chan, and her classmate, Debiri-chan, creating a delightful ensemble of adorable characters.

Pom Ponette junior

Mint-kun, a refreshing blue bear born in Herb Village, graces this series with his sophisticated French charm, accompanied by delightful characters that offer a calming presence.

Daisy Lovers

Rukky, a mischievous monkey from Paradise Island with a love for bananas and tree climbing, leads an upbeat cast including his girlfriend Minky and their penguin buddy Kuppi, delivering joy and lively energy.

Blue Cross Girls

Little Zo-kun, a monkey character from New York, enjoys skateboarding and surfing while showcasing a cool and trendy persona. His unique blend of style captivates fans with 'kakkoii kawaii' charm.

Mimiri-chan

Joining the Narumiyah Characters crew is Mimiri-chan, a bashful girl aspiring to be a cat. Fashion-loving and trend-savvy, her personality transforms dramatically when she dances.

Create Your Own Stickers!

This collaboration encourages creativity with its cut-out sticker ideas. Fans can use double-sided tape and transparent adhesive to craft their own unique stickers from the character illustrations on the packaging. The fun doesn't end with the snacks; it's geared for everyone to enjoy together.

Special Campaign for Original Goods

To celebrate the collaboration, a special giveaway campaign is underway, where fans can win exclusive sets of plates and mugs designed to elevate snack time at home. The Morinaga Biscuit series, when warmed, brings out delightful aromas of butter and wheat for an exquisite taste experience. The custom Narumiyah Characters plates and mugs are designed to add excitement to snack time, with the mug revealing hidden designs when filled with warm beverages.

Campaign Period: August 3rd (Monday) at 11:00 AM to August 31st (Monday) at 11:59 PM
How to Enter: Follow Morinaga's official X account (@morinaga_angel) and retweet the designated post to enter the prize draw for 100 lucky winners.

Featured Products

The collaboration features seven types of biscuits: Marie, Choice, Moonlight, Chocolate Chip Cookies, Almond Cookies, Black Moon, and White Chocolate Chip Cookies, ensuring a diverse taste experience.

For more information, contact:
Morinaga Customer Service Center - TEL: 0120-560-162

About Narumiyah Characters

Narumiyah Characters is an intellectual property content hub showcasing popular characters from the junior apparel brand that made waves in the 2000s, including Angel Blue, mezzo piano junior, Pom Ponette junior, and Daisy Lovers.

In recent years, these characters have gained renewed attention from Generation Z and Alpha audiences, expanding their reach through apparel, merchandise, and collaborative projects.

Explore more about the colorful characters:

Founded by Daisuke Hosaka, Narumiyah International, based in Minato-ku, Tokyo, is a leading manufacturer of children's clothing, offering high-quality fashion across 26 brands including Petit Main and Love Toxis, catering to newborns, toddlers, children, and juniors.

Visit the Official Online Store: Narumiyah Online